As a Lindenwood University advertising and strategic communications student, you will learn the basics of interactive and digital media from broadcast radio and video to website design. You will learn about how communications is evolving in the business world and, more importantly, how to make educated, ethical, and informed decisions.
"The only constant is change.”
This statement is especially true in the world of corporate communication, because consumer tastes are constantly changing as well as the media those consumers use to interact with products and services. We are exposed to up to 5,000 ads per day on personal computers, on our telephones, at the gas pumps, in movie theaters, on wrapped cars, in bathroom stalls, on stickers placed on fruit, and during sporting events. Like advertising, public relations is everywhere, as practitioners strive to gain editorial coverage for individuals and companies.
Digital media has reshaped the ad game as consumers are leaving a digital trail of their consumption of products and services. Companies risk losing customers if they are unable to tailor campaigns that reflect and resonate with the target audience. Consumers desire a dialogue with brands, and social media (tweet, video, vine, chat, post, hashtag, blog) is an ideal tool for advertisers to converse with current and potential customers. Companies need savvy and knowledgeable people to navigate ever-changing situations. This could be you.
You will continually improve your professional communication skills, from basic oral and written skills to specialized skills in broadcast, print, and electronic media. When you are a Lindenwood University corporate communications student, you will be prepared for the professional world, both today and in the future. As a Lindenwood University advertising, public relations: corporate communications student, you will learn the basics of interactive and digital media, from broadcast radio and video to website design. You will learn about how communications is evolving in the business world and, more importantly, how to make educated, ethical, and informed decisions.
Lindenwood University Advertising & Strategic Communications Faculty
You will be taught by some of the most enthusiastic advertising and public relations practitioners. They have the educational background and real-world, professional skills in advertising, public relations, and corporate communications. They understand the ever-changing landscape of the industry and will prepare you for the next step after graduation, whether that is a career in your chosen field or continuing your education in graduate school.
Earning a Bachelor of Arts in Advertising & Strategic Communications at Lindenwood University
In addition to required general education courses, you will study a wide variety of communications, including radio and video production; buying and selling media; basic reporting; desktop publishing and designing; media, promotional, and public relations writing; advertising concepts; mass communications law; and ethics. A bachelor of arts degree in advertising and strategic communications requires 63 credit hours.
You are also required to complete an internship. Opportunities exist for you to learn in a professional, hands-on, experiential environment in a variety of areas. Design and production, interactive, content development and management, advertising, public relations, and media buying and planning are just a few of the areas with available internship opportunities. Internships not only provide valuable experience for you, but they may lead to job offers after graduation.
Earning a Minor in Advertising at Lindenwood University
You can earn a minor in advertising at Lindenwood University. A minor is simply a secondary academic subject to add to your knowledge, whether it is of professional or personal interest.
A minor in advertising requires 24 credit hours. You will study subjects like video production, buying and selling media, copy writing, and more.
What Can You Do With a Career in Advertising & Strategic Communications
Careers in advertising and strategic communications can vary from specialists to writers to account managers. Each specialty can bring a different career outlook and salary. Information about the job and salary outlook for advertising and strategic communications-related careers can be found on the Bureau of Labor Statistics website at bls.gov.