Skip to Main Content

Mass Communications

BA degrees offered in Traditional and Evening formats

Mass communication is constantly changing. New technology, new methods of communicating, new styles, and new trends make up the world of mass communications. Lindenwood University will provide you with the background and theories of mass communication along with up-to-date knowledge needed to succeed now and in the future.

The Lindenwood University Mass Communications program is not only classroom learning but also experiential learning. You will have hands-on experience in the field or in the studio, having the chance to apply your classroom knowledge in an environment that is made for on-the-job training. You will learn basic skills expected of mass communication professionals, like creating and maintaining web pages; shooting, editing, and uploading video; basic reporting; and how to write professionally for electronic media. The Lindenwood Mass Communications program will also provide you with the knowledge and critical thinking skills to help you make professional and ethical decisions in the professional world.

Lindenwood University Mass Communications Faculty

The mass communications faculty at Lindenwood University have many years of professional experience in their chosen fields. They have spent time in advertising, broadcasting, sports, public relations, and a variety of related industries. They know what they are talking about, and they are teaching what they have lived.

Earning a Bachelor of Arts in Mass Communication at Lindenwood University

Every mass communications student at Lindenwood University is required to take core courses, which make up 36 credit hours of your Bachelor of Arts degree. These courses will teach you the basics of the mass communications field. You will learn reporting, radio production, video production, writing for electronic media, mass communication law and theory, ethics, and more. Once you have mastered these skills, which are critical to your success, you will choose an area of emphasis: broadcast, media management and sales, or sports information.

Broadcast Emphasis

As a broadcasting student at Lindenwood, you will learn radio, video, and audio production in a fully functioning 50,000-watt FM radio station and an HD television station that airs over the Lindenwood campus and through cable systems across the St. Louis metropolitan area. Hands-on experience in television, radio, newswriting, and television news reporting is key to your education at Lindenwood University. Many well-known alumni have learned their craft during their time at Lindenwood. You could be next.

Media Management and Sales Emphasis

Media management and sales professionals are the lifeblood of any media operation. They generate revenue through sales and advertising. Goal-oriented, well-educated professionals who can show potential clients that investing in advertising is sound advice are never out of work. Lindenwood media management and sales students learn how to buy and sell media in addition to the principles of marketing and management.

Sports Information Emphasis

Sports organizations depend on people who can gather, package, and distribute information. Lindenwood University will teach you to understand what fans look for when researching their favorite teams, including statistics, player information, game summaries, media packages, and more. You will learn how to present this data in print, web, audio, and video, as well as desktop publishing, the fundamentals of public relations, buying and selling media, and sports management policy.

Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301