In today’s fast-paced world, you’re bombarded with company advertising messages each time you turn on the TV, check your social media accounts, or search the internet. With so many ways to reach potential customers, businesses are in need of experts in advertising and public relations to communicate with the public now more than ever before.
Public Relations: Corporate Communications at Lindenwood University-Belleville
Lindenwood University-Belleville’s Bachelor of Arts degree in Advertising, Public Relations: Corporate Communications is here to prepare you for a career in this highly creative field. Our accomplished faculty and state-of-the-art Communication Center make our advertising program among the best in the area. You’ll not only be taking classes from professors with years of experience in the field, but you’ll also be learning by doing. See your work published across campus as you develop your own distinct creative style in advertising.
Lindenwood University-Belleville Advertising Faculty
Widely recognized experts in their fields, the communications faculty at Lindenwood University-Belleville are award-winning filmmakers, video artists, professional sports commentators, and radio announcers. Their classes are guided by their firsthand experience in the industry, and the personalized nature of Lindenwood courses allows you to benefit from a close mentoring relationship with them.
Earning a Bachelor of Arts Degree in Advertising, Public Relations: Corporate Communications at Lindenwood University-Belleville
By majoring in advertising, public relations: corporate communications, you’ll take classes in radio and video production, buying and selling media, advertising campaign management, and writing for electronic media.
You’ll also be required to take an internship or applied course in either radio, video, public relations, sports information, interactive media and web design, or television news. This ensures you not only learn about the theoretical concepts in advertising, but also that you have experience applying them in a real world setting.
Complete with full-scale television and radio studios, the Lindenwood University-Belleville Communication Center offers you many unique opportunities to build your skills in broadcasting before graduation. You’ll work with the latest technologies in the area of your choice and see firsthand what it takes to pursue a career in the media industry.
Bachelor's degree course requirements.
Earning a Minor in Advertising at Lindenwood University-Belleville
Even if you decide to major in a different field, such as business administration or psychology, you may be interested in adding another layer of specialization to your degree by pursuing a minor in advertising. A minor is simply a secondary academic subject to add to your knowledge, whether it is professional or personal interest.
The minor in advertising is 24 credit hours and gives you an overview of such topics as Photoshop design, video production, creative advertising concepts, and public relations copy writing.
What to do with a Degree in Advertising, Public Relations: Corporate Communications
Graduates with a BA in advertising, public relations: corporate communications often find employment as graphic designers, sales agents, public relations specialists, fundraising managers, radio or television hosts, editors, and copy writers. These kinds of career options are perfect if you have an artistic or creative flair, enjoy exerting your persuasive skills, or are interested in using different media to shape a company’s public image.
There are several career paths to take in the advertising: public relations corporate communications field. According to the most recent information from the Bureau of Labor Statistics, employment for public relations specialists is expected to maintain an average growth rate of six percent through 2024. The median annual salary for this position is $55,680. Consult the BLS website for information on other advertising, public relations, and corporate communications opportunities.
Contact the Lindenwood University-Belleville Communications Department
For more information about the advertising program at Lindenwood University-Belleville, contact the Communications Department at (618) 239-6260.