The vast majority of media industries are fueled by advertising, a business which has as its goal the persuasion of potential clients to purchase products or services. This program teaches the principles and techniques of advertising.
63 credit hours
The Bachelor of Arts in Advertising, Public Relations: Corporate Communications requires students to complete the following courses:
An additional three credit hours are also required in activity/experiential coursework and must be selected from one of the applied courses:
In addition to the courses listed above, all students must complete the general education requirements for the BA degree.
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