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The Bachelor of Arts in Advertising and Media consists of 48 hours requiring the following courses: COM 130, 151, 154, 305, 307, 327, 333, 335, 360, 401, 460, 427, BA 350, 358, 452.
Program Requirements
BA 350 Principles of Marketing
BA 358 Advertising Promotional Strategy
BA 452 Principles of Public Relations
COM 130 Survey of the Professional Media
COM 151 Radio Production
COM 154 Video Production
COM 305 Desktop Publishing
COM 307 Writing for the Electronic Media
COM 327 Media Literacy
COM 333 Electronic Resources and Communication
COM 335 Buying and Selling Media
COM 360 Media Management
COM 401 Mass Communication Law
COM 427 Advertising Campaign Management
COM 450 Communications Internship
COM 460 Senior Communication Seminar
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