Lindenwood University

COM 36300 Creative Advertising Concepts (3)

This course offers a focused examination of the creative processes involved in developing promotional messages, from brainstorming, through strategic message revision, to finished tactical message execution. Emphases will include practicing the tactics of the creative promotional concept execution, including targeting and tailoring promotional messages by integrating verbal and graphic message components for delivery across a variety of media platforms, including print, outdoor, broadcast, and interactive. Offered intermittently. Prerequisites: COM 23300 and COM 24200 and COM 30700.

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