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School of Communications
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MRKT 35010 Principles of Marketing (3)

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This course is an indepth introduction to the functional business area of marketing. It examines how goods and services are presented to target customers through the use of the marketing-mix variables: product, price, place, and promotion. Emphasis in this course is on the student developing a working knowledge of the vocabulary, principles, concepts, and theories of contemporary marketing as used in various organizational settings. Offered every semester. Prerequisite: a grade of C or better in ENG 170. Also required is the successful completion the Writing Proficiency Assessment (WPA) or ENG 21000.

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