|
|
Corporate Communication is a program designed to teach the means by which various business institutions comunicate internally and externally.
The Bachelor of Arts in Corporate Communication (51 hours) requires the following courses: COM 13000, 15400, 23300, 24200, 25600, 30200, 30300, 30500, 30700, 32700, 32800, 40100, 42700, 46000, MRKT 35010, 35040. Three credit hours are also required in activity/experiential coursework and must be selected from COM 3010X and/or 45000.
Program Requirements
COM 13000 Survey of the Professional Media
COM 15400 Video Production
COM 23300 Fundamentals of the Internet
COM 24200 Basic Reporting
COM 25600 Production for Television
COM 30200 Seminar in Professional Practice and Ethics
COM 30300 Written Communication for Business
COM 30500 Desktop Publishing
COM 30700 Writing for the Electronic Media
COM 32700 Media Literacy
COM 32800 Fundamentals of Public Relations
COM 40100 Mass Communication Law
COM 42700 Advertising Campaign Management
COM 46000 Mass Communications Theory
MRKT 35010 Principles of Marketing
MRKT 35040 Advertising and Promotional Strategy
Choose one of the following:
COM 3010X Applied Mass Communication
COM 45000 Communication Internship
|
|
|
|
