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School of Communications
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Student Learning Outcomes

Interactive Media & Web Design Mission Statement

To prepare dynamic digital communicators with the interactive design skills necessary to make lasting contributions to a global society through critical thinking, technology, and innovation.

The IMWD curriculum has been defined and refined to ensure that the program realize its mission statement. Students completing the IMWD program will meet the following program objectives.

  • Students will be able to establish a brand – understanding the value in establishing and maintaining a brand identity is of great value. Students will be given a number of assignments and projects that will require them to define a brand and build a project around it.
  • Students will be able to design a professional web site – web design is a major component of the curriculum. Students will design for the web in many of the classes in the program. Students will learn to analyze current web design trends and techniques, and then apply them to their work.  
  • Students will be able to professionally present digital content – digitally produced content may be used in a number of different venues. Students will have numerous opportunities to create content for the web, print, mobile devices, or even printed in 3d.
  • Students will be able to refine a design based on client specifications – many of the assignments in the curriculum are designed to simulate a real world project. In these cases the professor often plays the role of a client and provides students with the feedback that should be used to refine their work. In some cases individuals from outside of the university will work with the IMWD program. These clients provide valuable opportunities and feedback to the students.
  • Students will be able to create a professional digital portfolio – the portfolio stands as evidence of a student’s ability. The dedicated student will commit early to creating high-quality work. Much of this work will find its way into their portfolio. The portfolio along with the student’s resume will serve them well upon graduation.

We are fortunate to be able to stay at the leading edge of technology in our field, however, we also recognize that technology changes so rapidly that graduates may need to adapt to new equipment, standards, and methods within a few short years of leaving our program.  We expect our students to understand not just the tools themselves but also to know how to learn and integrate new tools into their work.


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