The Bachelor of Arts in Mass Communication is a focused study of information sharing through mass media. The total number of required courses differs based on the emphasis.
The following courses (36 hours) constitute the core for all the areas of emphases: COM 13000, 15100, 15400, 23300, 24200, 30200, 30700, 32700, 40100 and 46000. Activity/experiential components should be selected from COM 30100, 30101, 30102, 30103, 30104, 30105 and/or 45000. Specialized coursework will determine a major emphasis in Radio/TV (COM 25600, 3010X, 30400, 35200, 36000); Radio (COM 30101, 30400, 35200, 36000); Television (COM 25600, 30102, 30400, 35400, 35700, 36000); Media Management and Sales (COM 30300, 33500, 36000, MRKT 35010); Public Relations (COM 30300, 30500, 32800, 42700, MRKT 35010); or Sports Information (COM 30500, 32800, 33500, SPMGT 27020, 47080).
Program Requirements
COM 13000 Survey of the Professional Media
COM 15100 Radio Production
COM 15400 Video Production
COM 23300 Fundamentals of the Internet
COM 24200 Basic Reporting
COM 30200 Seminar in Professional Practice and Ethics
COM 30700 Writing for the Electronic Media
COM 32700 Media Literacy
COM 40100 Mass Communication Law
COM 46000 Mass Communications Theory
Choose 6 hours of the following:
COM 3010X Applied Mass Communication
COM 45000 Communication Internship
Radio/TV Emphasis:
COM 25600 Production for Television
COM 3010X Applied Mass Communication
COM 30400 Broadcast Newswriting
COM 35200 Advanced Audio Production
COM 36000 Media Management
Radio Emphasis:
COM 30101 Applied Mass Communication: Radio (2)
COM 30400 Broadcast Newswriting
COM 35200 Advanced Audio Production
COM 36000 Media Management
Television Emphasis:
COM 25600 Production for Television
COM 30102 Applied Mass Communication: Video
COM 30400 Broadcast Newswriting
COM 35400 Advanced Video
COM 35700 Intermediate Non-linear Video Editing
COM 36000 Media Management
Media Management and Sales Emphasis:
COM 30300 Written Communication for Business
COM 33500 Buying and Selling Media
COM 36000 Media Management
MRKT 35010 Principles of Marketing
Public Relations Emphasis:
COM 30300 Written Communication for Business
COM 30500 Desktop Publishing
COM 32800 Fundamentals of Public Relations
COM 42700 Advertising Campaign Management
Sports Information Emphasis:
COM 30500 Desktop Publishing
COM 32800 Fundamentals of Public Relations
COM 33500 Buying and Selling Media
SPMGT 27020 Orientation to Sports Management
SPMGT 47080 Sports Management Policy
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