Lindenwood - Your Alumni Connection - Fall 2017

Lindenwood University AWARDS & RECOGNITIONS ENGLISH NAMED TO BUSINESS JOURNAL’S 30 UNDER 30 CLASS by RACHEL JOHNSON Anastasia English (’10, ’11) has been employed in the corporate workforce for less than a decade but has already been recognized for her professional accomplishments as a member of the St. Louis Business Journal’s 30 Under 30 class for 2017. She was chosen from among more than 250 nominees by a panel of previous 30 Under 30 winners and by the Business Journal editorial board. “I got a phone call notifying me I was selected, and nothing could have wiped the grin off my face that day,” English said. The 29-year-old Texas native and current St. Louis resident has worked since 2014 as a marketing database specialist at Caleres, Inc. (formerly Brown Shoe Company). Her work requires that she analyze customer data to mine insights and make recommendations to marketing teams and other departments within the company, such as consumer services and loss prevention. “Recently, by eliminating a number of no-value benefits, I was able to help refocus $2.7 million in customer bonuses back into the budget,” English said. “The cut inefficiencies simplified the program, creating a better and easier experience for our customers.” English recalled that she always wanted to work in marketing, and she discovered during her time as a Lindenwood University student that she was fascinated by statistics and uncovering patterns about people and their behaviors. She cultivated those interests by earning undergraduate degrees in studio art and marketing, as well as an MBA from Lindenwood, before launching her career. She credits her degree in studio art with helping her initially get hired at smaller companies, since she had learned the skills necessary to complete graphic and package design, blogging, social media, and general analytical marketing tasks. Her skills and professional passion helped shape her success from that point on. “The wonderful thing about data is that there’s always new information to learn, new lenses to look at the data through, and new ways to market to target audiences,” said English. “Moving forward, I look forward to furthering my work in data and to all the new discoveries to be made within it.” She also offered words of encouragement to recent and future Lindenwood graduates about remaining persistent in the pursuit of satisfying and rewarding careers. “Just keep your heads up,” she said. “I entered the job force when there were few jobs to be had, so I moved across county for awhile to try something new. Even if it’s scary and totally out of your comfort zone, you’re paving the way for the best possible future for yourself, and that is worth all the worry and anxiety of the present.” 8 Anastasia English (’10, ’11) I look forward to furthering my work in data and to all the new discoveries to be made within it.” Anastasia English “