Skip to Main Content

Marketing Management Emphasis

MSA degrees offered in Evening formats

Where are you looking to anticipate the next change in your life? Change is inevitable!

Based on the trend for developing Managers and Leaders in Organizations, earning a Master of Science in Administration with an emphasis in Marketing Management will provide information that is current and transferable in your job, organization, or career.

Requirements 

30 credit hours

Graduate Management Cluster
IBA 54000   Management and Administrative Theory
IBA 54100   Organizational Behavior
IBA 54675   Employment Law and Management 

Graduate Marketing Cluster (Required) 
IBA 55020   Marketing Information and Research
IBA 55100   Marketing Strategy and Management 
IBA 55200   Issues in Marketing

Graduate Product Marketing Cluster 
IBA 55500   Product Management and Product Development
IBA 56000   Brand Management 
IBA 56500   Product Positioning Strategy
Prerequisites: IBA 55020, IBA 55100, IBA 55200

In addition to the required clusters, students must complete:
IBA 60100   Business Policies and Strategies 

 

Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301