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Mass Communications (BA) with emphasis in Media Management and Sales

BA offered in Traditional and Online formats

Learn the sales and advertising realm of media with a Mass Communications (BA) with emphasis in Media Management and Sales at Lindenwood.

About the Bachelor of Arts in Media Management Program at Lindenwood University

Media Management and sales professionals are the lifeblood of any media operation. They generate revenue through sales and advertising. Goal-oriented, well-educated professionals who can show potential clients that investing in advertising is sound advice are never out of work. Lindenwood media management and sales students learn how to buy and sell media in addition to the principles of marketing and management.

Lindenwood University Media Management Faculty

The Media Management faculty at Lindenwood University have many years of professional experience in their chosen fields. They have spent time in advertising, broadcasting, sports, public relations, and a variety of related industries. They know what they are talking about, and they are teaching what they have lived.

Earning a Bachelor of Arts in Media Management at Lindenwood University

Every Media Management student at Lindenwood University is required to take core courses, which make up 36 credit hours of your Bachelor of Arts degree. These courses will teach you the basics of the mass communications field. You will learn reporting, radio production, video production, writing for electronic media, mass communication law and theory, ethics, and more. Once you have mastered these skills, which are critical to your success, other courses are incorporated, including: broadcast, media management and sales, and sports information.

Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301