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BA and Minor degrees offered in Traditional formats

From social media sites to television ads, today’s companies have more opportunities to market themselves to the public than ever before.

About Marketing at Lindenwood University-Belleville

When you choose to earn a Bachelor of Arts degree in marketing from Lindenwood University-Belleville, you’ll receive unique, hands-on learning opportunities from experienced professors. You’ll also be equipped with all the skills needed to jump into a career helping businesses engage the public in new, innovative ways.

Lindenwood University-Belleville Marketing Faculty

Each of Lindenwood University-Belleville’s full-time marketing faculty has the highest degree in their field, along with significant real world experience in company branding strategies. With Lindenwood’s small class sizes, you’re able to receive a more personal learning experience, as well as individualized guidance from professors who care about you and want to see you succeed.

Earning a Bachelor of Arts Degree in Marketing at Lindenwood University-Belleville

Marketing majors take classes on topics such as advertising and promotional strategy, supply chain management, consumer behavior, and pricing strategy and negotiations. Through these hands-on courses, you’ll learn what it means to zero in on a target market and observe how different marketing tactics can affect the public perceptions of a company.

Degree requirements

The Belleville and St. Louis areas offer a wide range of internship opportunities in marketing, giving you important resume-building experience and networking contacts before you graduate. Take advantage of your chance to earn course credit and gain valuable work experience at the same time!

Earning a Minor in Marketing at Lindenwood University-Belleville

If you’ve chosen to pursue a degree in a different major, such as business administration or communications, a minor in marketing could help to complement the concepts you’ll be learning in other classes. By definition, a minor is simply a secondary academic subject to add to your knowledge, whether it is professional or personal interest.

A minor in marketing requires 27 credit hours and includes areas of study such as management, financial accounting, and marketing information and research.

What to do with a Marketing Degree

Graduates in marketing go on to work in many different positions, including brand management, market research, advertising and promotions, media planning, event marketing, sales and customer service, public relations, and retail, digital, and social media marketing.

The Bureau of Labor Statistics reports that marketing jobs are on the rise with a median annual salary of $61,290. Most recently, Illinois ranked in the top 15 states with the highest employment levels of marketing specialists.

Contact the Lindenwood University-Belleville Division of Business and Entrepreneurship

For more information about the marketing program at Lindenwood University-Belleville, contact the Division of Business and Entrepreneurship at (618) 239-6192.


Lindenwood University
2600 West Main Street
Belleville, IL 62226