The month of March is Women’s History Month. What better way to celebrate than to gain some great advice and tips from ITEN Mentor, and principal at Sales Acceleration Group, Kristie Jones.

If you don’t choose who you want to do business with, then your customers will choose you! And these customers might be less than perfect. Understanding your Ideal Customer Profile (ICP) will dictate everything from product features or service offerings to your marketing and prospecting strategy. Here’s what you need to know to make sure everyone in your company from Product to Marketing and Sales understands who you want to do business with. Read more from Kristie on identifying your ideal customer and download a worksheet that will help you further identify your ICP.

We are grateful to Kristie along with our other female mentors and entrepreneurs for all their contributions to our ITEN community in making a difference AND in creating history.