Lindenwood Brand Identity Guidelines (2025)

SECONDARY LOGO A centered horizontal version of our logo used when space is limited or layout requires a different composition. This variation maintains brand strength while offering flexibility for use in constrained spaces like banners, email headers, or digital placements. LAYOUT Centered or horizontal format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 2.5” wide Black | 2.5” Gold | 2.75” White | 2.75” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word “LINDENWOOD” in the rectangle (see “x”) This ensures legibility and visual prominence. ICON “LU” MARK A minimalist symbol ideal for small-scale use such as social media profiles, app icons, and favicons. When used alone, it must always be paired with “Lindenwood University” nearby to ensure clear brand recognition. LAYOUT Minimalist square/circular format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build and black | .5” wide White and Gold | .75” wide MINIMUMWIDTH (DIGITAL) 4-color, RGB | 50x50px CLEAR SPACE REQUIREMENT The clear space around the logo must equal the width of the black “L” in the icon rectangle (see “x”) This ensures legibility and visual prominence. DOs & DON’Ts (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t rotate or tilt the logo Don’t alter layout or typography DOs & DON’Ts (Specific to LU Icon/Mark) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don’t crop, stretch, or resize improperly Don’t add effects, textures, or drop shadows Don’t surround the logo with other competing graphics SHEAR 15° PRINT DIGITAL SHEAR 15° 2.5” 2.75” x x x x x x x 0.5” 0.5” 0.75” 50x50px x x x x x x 13 14 LU 2025 BRAND GUIDELINES BRAND