Lindenwood Brand Identity Guidelines (2025)

ALTERNATE PRIMARY INSTITUTIONAL LOGO (MARKETING USAGE ONLY) This alternative logo system offers flexibility for unique situations where variability or creative compositions are needed. It pairs the LUmonogram with a type lockup, providing an adaptable solution for marketing materials. The Primary Alternate Logo combines the LUmonogram with the full wordmark “Lindenwood University.” Use this mark when space constraints or design requirements call for a more flexible approach. LAYOUT Rectangle format, LU monogram and wordmark COLOR OPTIONS Full-color, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1.25” wide Black | 1.25” wide White | 1.5” wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word “LINDENWOOD” in the rectangle (see “x”) This ensures legibility and visual prominence. ALTERNATE SECONDARY INSTITUTIONAL LOGO (MARKETING USAGE ONLY) The Secondary Alternate Logo centers the LUmonogram above the full wordmark “Lindenwood University.” This variation maintains brand strength while offering flexibility for constrained spaces like banners, email headers, or digital placements. LAYOUT Centered horizontal format COLOR OPTIONS Full-color, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1.75” wide Black | 1.75” wide White | 2” wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word “LINDENWOOD” in the rectangle (see “x”) This ensures legibility and visual prominence. 1.25” 1.75” 1.75” 1.25” 1.5” 2” x x x x DOs & DON’Ts (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t rotate or tilt the logo Don’t alter layout or typography DOs & DON’Ts (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t rotate or tilt the logo Don’t alter layout or typography x x x x (MARKETING USAGE ONLY) (MARKETING USAGE ONLY) 15 16 LU 2025 BRAND GUIDELINES BRAND