Lindenwood Brand Identity Guidelines (2025)

ONLINE LOGO LOGOUSAGE Online (Primary, Secondary, Icon) Lindenwood University Online represents our growing online programs and initiatives. These marks are designed to highlight accessibility, clarity, and connection with students who learn remotely but still belong to our community. This logo system reflects the same bold, modern identity as our institutional brand—while speaking directly to the needs of online learners: flexibility, convenience, and professional-grade communication. 01 PRIMARY ONLINE LOGO The primary online logo is our main university mark for representing LU Online externally. It features the full wordmark “Lindenwood University” alongside the LUmonogram and the word “Online.” This logo should always be the first choice when representing the University’s digital offerings. It maintains strong visual presence and legibility across major digital platforms—from paid ads to landing pages and recruitment materials 02 SECONDARY ONLINE LOGO A simplified horizontal layout of the primary online logo, designed for constrained digital compositions. Use this when space is limited but you still need to represent the University’s online identity clearly.Only use it when the primary logo cannot fit legibly without reducing readability. 02 ICON “LU” MARK/WATERMARK A minimalist version of our brand identity, ideal for small-scale digital use such as social media, apps, and profile images. When used alone, it must always appear with “Lindenwood University Online” nearby to reinforce brand clarity. Use this only in digital-only environments where space is limited. PRIMARY ONLINE LOGO The primary online logo is our main university mark for online program marketing. It includes the full wordmark “Lindenwood University”, the “Online” tagline, 15° shear and “LU” Monogram connecting it back to the primary brand. LAYOUT Rectangle format COLOR OPTIONS Full-color, used appropriately as seem to the right on the correct color backgrounds. MINIMUMWIDTH White background | 1.25” Black background | 1.5” Gold background | 1.5” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word “LINDENWOOD” to the right (see “x”) This ensures legibility and visual prominence. DOs & DON’Ts (Specific to Primary Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don’t crop, stretch, or resize improperly Don’t add effects, textures, or drop shadows Don’t surround the logo with other competing graphics 1.25” 1.5” 1.5” LU 2025 BRAND GUIDELINES BRAND x x x x SHEAR 15° 17 18