Lindenwood Brand Identity Guidelines (2025)

SECONDARY LOGO A simplified horizontal format of the primary online logo, designed for constrained digital compositions. Use this when space is limited but you still need to represent the University’s online identity clearly. LAYOUT Centered or horizontal format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) White background | 1.75” Black background | 2” Gold background | 2” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word “LINDENWOOD” to the right (see “x”) This ensures legibility and visual prominence. DOs & DON’Ts (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t rotate or tilt the logo Don’t alter layout or typography 1.75” 2” 2” x x x x ONLINE ICON “LU” MARK The LU Icon for Lindenwood University Online is identical to the Institutional LU Icon. This consistency helps maintain a unified brand identity across all digital touchpoints, ensuring that students and audiences recognize the connection between our main institution and our online offerings. LAYOUT Minimalist square/circular format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build and black | .5” wide White and Gold | .75” wide MINIMUMWIDTH (DIGITAL) 4-color, RGB | 50x50px CLEAR SPACE REQUIREMENT The clear space around the logo must equal the width of the black “L” in the icon rectangle (see “x”) This ensures legibility and visual prominence. DOs & DON’Ts (Specific to LU Icon/Mark) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don’t crop, stretch, or resize improperly Don’t add effects, textures, or drop shadows Don’t surround the logo with other competing graphics SHEAR 15° PRINT DIGITAL 0.5” 0.5” 0.75” 50x50px x x x x x x 19 20 LU 2025 BRAND GUIDELINES BRAND