Lindenwood Brand Identity Guidelines (2025)

ATHLETICS LOGO LOGOUSAGE These logos represent the energy, pride, and competitive spirit of Lindenwood University athletics. They are designed to resonate with fans, athletes, and supporters while maintaining strong visual identity across all sports platforms—from digital to print. The primary athletic logo is used across official team branding, while secondary and sport-specific marks provide flexibility for different formats and audiences. 01 PRIMARY ATHLETIC LOGO Our main athletic mark, featuring the full wordmark “Lindenwood” alongside the lion or panther head. This should always be the first choice when representing Lindenwood Athletics externally—especially for major events, merchandise, and promotional materials. Its design ensures strong recognition and visual impact across all formats—from banners to digital placements. 02 SECONDARY ATHLETIC LOGO A simplified version of the primary athletic logo used when space is limited or layout requires a different composition. This variation maintains strong brand presence while offering flexibility for use in constrained spaces such as mobile apps, social media headers, or small-scale print. It should only be used when the primary logo cannot fit legibly. 03 ATHLETIC ICON/MARK A standalone lion or panther head icon used for small-scale branding, especially on digital platforms like social media, apps, and merchandise. This mark is ideal for use when full logos are too large or impractical. When used alone, it should always be paired with “Lindenwood Athletics” or the team name nearby to ensure clarity and reinforce brand recognition. Our main athletic mark, featuring the full wordmark “Lindenwood” alongside the lion or panther head. It should always be the first choice when representing Lindenwood Athletics externally—especially for major events, merchandise, and promotional materials. PRIMARY ATHLETIC LOGO LAYOUT Full-color primary mark featuring “Lindenwood” + Lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1” wide Black | 1” Gold | 1.25” White | 1.25” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of “LINDENWOOD” in the wordmark (see “x”) This ensures legibility and visual prominence. DOs & DON’Ts (Specific to Primary Athletic Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Maintain proportional scale and spacing Don’t alter proportions or rotate the logo Don’t add effects or textures Don’t use without approval fromMarketing or Athletics SHEAR 15° 1.25” 1” x x x x x 21 22