Lindenwood Brand Identity Guidelines (2025)

LOGOUSAGE LOGOUSAGE A simplified version of the primary logo used when space is limited or layout requires a different composition. SECONDARY ATHLETIC LOGO LAYOUT Full-color primary mark featuring “Lindenwood” + Lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1” wide Black | 1” Gold | 1.25” White | 1.25” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of “LINDENWOOD” in the wordmark (see “x”) This ensures legibility and visual prominence. ATHLETIC LION HEAD ICON/MARK A simplified version of the primary logo without type used when space is limited or layout requires a different composition. LAYOUT Full-color primary mark featuring “Lindenwood” + Lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1” wide Black | 1” Gold | 1.25” White | 1.25” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the 1/4 of the height of the lionhead icon/mark (see “x”) This ensures legibility and visual prominence. SHEAR 15° 1.25” 1” 0.75” 1” x x x x x DOs & DON’Ts (Specific to Primary Athletic Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t tilt or stylize the logo Don’t modify layout or typography DOs & DON’Ts (Specific to Lion Head Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t tilt or stylize the logo Don’t modify layout or typography x x x x x 23 24 LU 2025 BRAND GUIDELINES BRAND