Lindenwood Brand Identity Guidelines (August 2025)

LOGOUSAGE LOGOUSAGE A simplified version of the primary logo used when space is limited or layout requires a different composition. SECONDARY ATHLETIC LOGO LAYOUT Full-color mark featuring “Lindenwood” wordmark COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1” wide Black | 1” Gold and White | 1.25” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of “LINDENWOOD” in the wordmark (see “x”). This ensures legibility and visual prominence. ATHLETIC ICON/MARK (LION HEAD) A simplified version of the primary logo without type used when space is limited or layout requires a different composition. LAYOUT Full-color Athletic Lion Head Icon/Mark featuring the Athletic lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | .75” wide 1-color Black, Gold, and White | 1” wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the 1/4 of the height of the lionhead icon/mark (see “x”). This ensures legibility and visual prominence. SHEAR 15° 1.25” 1” 0.75” 1” x x x x x DOs & DON’Ts (Specific to Secondary Athletic Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t tilt or stylize the logo Don’t modify layout or typography DOs & DON’Ts (Specific to Lion Head Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t tilt or stylize the logo Don’t modify layout or typography x x x x x 23 24 LU 2025 BRAND GUIDELINES BRAND