Lindenwood Brand Identity Guidelines (2025)

SECONDARY LEGACY LOGO The secondary legacy logo is best used when the primary version cannot fit legibly but still needs to convey historical connection. LAYOUT Full-color primary mark featuring “Lindenwood” + Lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1” wide Black | 1” Gold | 1.25” White | 1.25” CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of “LINDENWOOD” in the wordmark (see “x”) This ensures legibility and visual prominence. LEGACY “LU” MARK/ICON A simplified version of the primary logo used when space is limited or layout requires a different composition. LAYOUT Full-color primary mark featuring “Lindenwood” + Lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | .5” wide Black | .5” Gold | .75” White | .75” CLEAR SPACE REQUIREMENT Never place the logo too close to other type or graphical elements. The clear space around the logo should be equal to the serif width of the “L” displayed. DOs & DON’Ts (Specific to Primary Athletic Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t tilt or stylize the logo Don’t modify layout or typography DOs & DON’Ts (Specific to Lion Head Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background Don’t use if primary logo will still read clearly Don’t tilt or stylize the logo Don’t modify layout or typography x x x x x 2.5” 2.75” 0.5” 0.75” 0.75” x x x x x LEGACY LOGO LEGACY LOGO 27 LU 2025 BRAND GUIDELINES BRAND 28