Lindenwood Brand Identity Guidelines (2025)

SIBLEY CREST Symbolic of our origins—should only be used in historical or ceremonial contexts with approval. LAYOUT Traditional crest style rooted in the history of Lindenwood University COLOR OPTIONS Gold, Black, White (use white only on black/dark backgrounds) UNIVERSITY SEAL Symbolic of our origins—should only be used in The official seal of Lindenwood University is reserved for formal and legal documents only, including diplomas, certificates, and official correspondence. It carries institutional authority and should never be used casually or in place of the modern university logo. LAYOUT Circular emblem with full university name and symbols. COLOR OPTIONS Full-Color, Gold, Black, and White (use white only on black/dark backgrounds) x x x x x CLEAR SPACE REQUIREMENT: Equal to the width of the moons in the shield 1.25” 1.5” DOs & DON’Ts (Specific to the Sibley Crest) Use for historical or ceremonial purposes Respect original design Coordinate with Marketing for use Don’t use in modern marketing unless authorized Don’t recreate or modify any element MINIMUMWIDTH (PRINT): Black–1” | Gold–1.25” | White–1.25” MINIMUMWIDTH (PRINT): Full-Color– 1” | Black–1” Gold–1.25” | White–1.25” CLEAR SPACE REQUIREMENT: Equal to ¼ the diameter of the seal DOs & DON’Ts (Specific to the Sibley Crest) Use only in formal settings such as diplomas, certificates, and official letters Maintain proportional scale and spacing Coordinate use with the Marketing Department Don’t use for general marketing or digital platforms Don’t crop, resize, or stylize the seal Don’t rotate or alter its orientation x x x x x 1.5” LEGACY LOGO LEGACY LOGO 29 30 LU 2025 BRAND GUIDELINES BRAND