Lindenwood Brand Identity Guidelines (August 2025)

OFFICE OF THE PRESIDENT The Office of the President logo is a formal mark that combines the Sibley Crest with the primary university wordmark. It is reserved exclusively for materials related to the Office of the President. LAYOUT Traditional crest style rooted in the history of Lindenwood University for the Office of the President COLOR OPTIONS Black and Gold MINIMUMWIDTH (PRINT): 2.75” wide CLEAR SPACE REQUIREMENT: Equal to the width of the moons in the shield DOs & DON’Ts (Specific to the Office of the President Logo) Use for historical or ceremonial purposes Respect original design Coordinate with Marketing for use Don’t use in modern marketing unless authorized Don’t recreate or modify any element J. SCHEIDEGGER CENTER LOGO This logo should only be used in the creation of marketing and communications material for the J. Scheidegger Center for the Arts LAYOUT Vertical Layout COLOR OPTIONS Black, White MINIMUMWIDTH (PRINT): Black on white background 1.5” wide White on black background 1.75” wide CLEAR SPACE REQUIREMENT: The clear space around the seal should equal to the “J” in J. Scheidegger Center as displayed to the right as “x”. DOs & DON’Ts (Specific to the J. Scheidegger Center Logo) Use for event and theater promotion Respect original design Coordinate with Marketing for use Don’t use in modern marketing unless authorized Don’t recreate or modify any element 2.75” 1.5” 1.75” x x x x x x x x 1.75” LEGACY LOGO LEGACY LOGO 31 32 LU 2025 BRAND GUIDELINES BRAND