Lindenwood Brand Identity Guidelines (2025)

SUB-BRAND LOGOS DEPARTMENT LOGOS The department logo is designed for branding individual departments within the University. It allows approved entities such as colleges, departments, and institutes to have a distinct identity while maintaining alignment with the main brand. LAYOUT Vertical and Horizontal options COLOR OPTIONS AND MINIMUMWIDTH (PRINT) Vertical White Background | 1.25” wide Black Background | 1.5” wide Horizontal White Background | 1.25” wide Black Background | 1.5” wide CLEAR SPACE REQUIREMENT The clear space for both the horizontal and vertical marks around the logo must equal the width of the Gold shape behind the “L” in the “LU” icon (see “x”) This ensures legibility and visual prominence. SPORT SPECIFIC LOGOS These logos represent the energy, pride, and competitive spirit of Lindenwood University athletics. They are designed to resonate with fans, athletes, and supporters while maintaining strong visual identity across all sports platforms—from digital to print. Each sport-specific logo should only be used by officially sanctioned teams and must follow strict guidelines for application across print, digital, and promotional materials. Layout Available in horizontal and vertical formats Color Options Full-color on white and black backgrounds Minimum Width (Print) 4-color process build | 1” wide Black | 1” Gold | 1.25” White | 1.25” Clear Space Requirement See pages 14 and 20. x x x x x x x x x x 1.5” 1.25” 1.5” 1.5” 1.25” 1” 1” 33 34 LU 2025 BRAND GUIDELINES BRAND