Lindenwood Brand Identity Guidelines (2025)

ROAR 02 04 BRAND ELEMENTS From our tagline of “Discover Your Roar” to hand drawn illustrations, these brand elements bring authenticity and personality to our brand. Each asset is thoughtfully designed to symbolize discovery, growth, and inspiration. Created with intention to authentically connect with our audience in a new way. DISCOVER YOUR ROAR! The “Discover Your Roar” tagline is a powerful call to action that inspires students to unlock their potential. The goal is for parents and every potentiel student to be inspired by our design and content. Use the below consistently across all materials to reinforce our mission for each student to “Discover Their Roar” at Lindenwood University. HOW IT ADDS IMPACT: • Authenticity: Reflects our commitment to helping students discover their potentiel future through Lindenwood. • Connection: Speaks directly to students’ aspirations and dreams. • Inspiration: Motivates them to take action and pursue their goals. SHEAR 15° VERTICAL HORIZONTAL DOS & DON’TS (TAGLINE) Use either the horizontal or vertical tagline lockup depending on layout constraints Type out “Discover Your Roar” using approved fonts when necessary Ensure legibility by using only on high-contrast backgrounds Reverse the tagline properly when placed over dark backgrounds Alter the font, spacing, or color of the official tagline marks Create custom treatments or stylized versions Use unapproved font styles or effects Stretch or compress the tagline lockups Place over busy backgrounds where it becomes hard to read REVERSED 40 LU 2025 BRAND GUIDELINES BRAND 39