Lindenwood Brand Identity Guidelines (2025)

SHAPE HAND-DRAWN ILLUSTRATION Our hand-drawn illustrations add warmth and personality to our designs. These assets were crafted to feel genuine and relatable—helping us connect with audiences and inspire future students. Use these visuals to support storytelling, highlight academic symbols, or emphasize community and achievement. All illustrations must come from Asset Den or Creative Cloud Libraries. Reach out to marketing@lindenwood.edu for approval to use these assets. The 15° shear is a defining characteristic of our brand identity. It adds movement and energy to our designs, symbolizing progress and forward momentum. Use these shapes consistently across all materials to maintain visual harmony. Textures and tears add depth and emotion to our designs. The ripped paper effect symbolizes discovery—revealing what lies beneath just as students uncover their inner strength. Patterns provide cohesion and visual interest across our designs. They help tie together various elements while maintaining brand consistency. Use patterns intentionally to create dynamic compositions that feel authentic and engaging. Shape, texture, and pattern add depth and emotion to our design work. The ripped paper effect, in particular, symbolizes discovery—revealing what lies beneath just as students uncover their inner roar. These should be used sparingly to avoid overpowering the message. Always ensure legibility when applying texture overlays. Reach out to marketing@lindenwood.edu for approval to use these assets SHAPE, TEXTURE & PATTERN SHAPE TEXTURE PATTERN 41 42