Lindenwood Brand Identity Guidelines (2025)

PRINT DESIGN From billboards and brochures to posters and admissions packets, our print materials carry the full weight of our visual identity. These pieces should be bold, clear, and emotionally grounded—reinforcing the “Discover Your Roar” message through intentional use of logo placement, Gold accents, and authentic storytelling. Key Applications: • Billboards & Outdoor Ads (OOH) • Admissions Brochures • Viewbook Layouts • Event Signage • Direct Mail Campaigns Design Notes: • Use the primary institutional logo when possible • Incorporate hand-drawn illustrations for warmth and personality • Apply 15° shear angles to reinforce forward motion • Add ripped paper textures where appropriate to symbolize discovery • Always pair with “Discover Your Roar” tagline or supporting copy VIEWBOOK SPREAD VIEWBOOK COVER ADMIT PACKET BUNDLE 46 45 LU 2025 BRAND GUIDELINES BRAND