Lindenwood Brand Identity Guidelines (2025)

M A R K E T I N G SHEAR 15° TEAR VECTOR TAGLINE VERTICAL TAGLINE VARIATIONS ANGLES/SHAPES TEXTURE VECTOR TEXTURE VECTOR TAGLINE HORIZONTAL LU FAL L B I L L BOARD MOCKUP LU FAL L B I L L BOARD F L AT 1 60x600 D I G I TAL D I SP L AY 2 50x 2 50 D I G I TAL D I SP L AY 300x 2 50 D I G I TAL D I SP L AY 3 20x 3 20 D I G I TAL D I SP L AY 3 20x 3 20 D I G I TAL D I SP L AY 300x600 D I G I TAL D I SP L AY 7 2 8x90 D I G I TAL D I SP L AY DIGITAL DESIGN Our digital presence brings the brand to life across platforms—from websites and landing pages to social media and email campaigns. The same principles apply: clarity, consistency, and emotional impact. Digital assets should guide users through a journey—making them feel connected, inspired, and ready to act. Key Applications: • Website Headers & Hero Banners • Social Media Posts (Organic & Paid) • Email Campaigns • Landing Pages • Digital Ads (Google, Meta, etc.) Design Notes: • Use the LU Icon or Athletics Logo depending on context • Pair with animated illustrations or video thumbnails for engagement • Apply Gold highlights and black backgrounds for contrast • Use torn edges or angled shapes to emphasize discovery • Always include the “Discover Your Roar” call-to-action DIGITAL AD SET 47 LU 2025 BRAND GUIDELINES BRAND 48