Lindenwood Brand Identity Guidelines (2025)

PHOTO PHOTOGRAPHY & VIDEOGRAPHY Lindenwood University relies heavily on photography and videography to communicate its mission, values, and student experiences. These visual elements inspire action, build connections, and drive lead generation by highlighting the transformative power of a Lindenwood education. KEY POINTS: • Use high-resolution images and videos to reflect our commitment to excellence. • Take photo and video in well lit environments to ensure high-quality outcomes • Use proper photo and video gear to capture the beauty and student life experiece at Lindenwood University PHOTOGRAPHY GUIDELINES IMAGE SOURCING All photography used in official university materials must come from Asset Den or Creative Cloud Libraries. High-resolution images from these sources ensure consistency and quality across all platforms. EXCEPTION FOR ORGANIC SOCIAL MEDIA For organic social media posts, you may use personal photos or videos as long as they meet brand standards and do not compromise the overall aesthetic. Always prioritize clarity, relevance, and alignment with our messaging. REPRESENTING DIVERSITY Photos and images should represent the diversity of the Lindenwood community. Visual storytelling should resonate with multiple audiences, ensuring inclusivity and authenticity. REQUESTING PHOTOS For help scheduling a photo shoot or identifying images for projects, please submit your request through the Project Request Form . VIDEOGRAPHY GUIDELINES PROFESSIONAL VIDEOGRAPHY Video is an impactful way to tell the Lindenwood story, reflecting high quality in production, sound, and visual aspects. Professional videography should be used whenever possible REFLECTING INSTITUTIONAL VALUES Lindenwood videography should embody the institution’s values. A successful video incorporates footage and audio that clearly represent these values, creating an authentic narrative and stories to share. TECHNICAL REQUIREMENTS: • Record all video footage with professional equipment and stabilized shooting. • Audio should be clear, with minimal background noise recorded in quiet settings. • Microphones are essential for capturing high-quality audio. BEST PRACTICES FOR VISUAL CONTENT ALIGNING WITH BRAND STANDARDS All photography and videography must adhere to our brand guidelines. Ensure consistency in content, lighting, and style to maintain a cohesive visual identity. PHOTO 61 62