Lindenwood Brand Identity Guidelines (August 2025)

LINDENWOOD’S DIGITAL ASSET MANAGEMENT SYSTEM (DAM) Asset Den serves as a comprehensive digital asset management system tailored for storing and organizing a wide range of media resources— including photos, videos, and branded materials— all readily available to the campus community. A CENTRALIZED RESOURCE FOR BRANDED MATERIALS Ensuring adherence to the University’s brand standards, the assets within the system are curated to maintain consistency and quality. Access to the Asset Den is open to faculty, staff, student workers, as well as external partners and vendors who play a crucial role in university-related projects. To gain access to these resourcesfill out the this form , allowing us to review your request. Access to centralized tools and digital assets ASSET DEN OTHER RESOURCES helps maintain brand integrity and streamline creative workflows. To download Lindenwood University resources—including logos, photos, PowerPoint templates, and our email signature builder—visit www.lindenwood.edu/brand or submit a request to join Asset Den. WHERE TO FIND WHAT YOU NEED All approved fonts, logos, and images are accessible through: • Asset Den—for high-res photography, video, and logo files • Creative Cloud Libraries—sync directly with Adobe apps • Brand Resource Page—for PPT template, letterhead, and more info on our Brand Platform These platforms allow quick access to: • Official university logos (institutional, athletics, online, and legacy) • High-res photography and video footage • Typography kits and downloadable brand guides • Color palettes and graphic templates 69 70 LU BRAND GUIDELINES CONTENT