Lindenwood Brand Identity Guidelines (2025)

LOGO 03 01 02 04 02 02 LOGOS & IDENTITY Lindenwood University’s Lindenwood University’s logo system and identity are the cornerstone of our external marketing and communication efforts. LOGO HIERARCHY PRIMARY INSTITUTIONAL ONLINE ATHLETICS LEGACY SECONDARY ICON Lindenwood University’s logo system for external marketing use is designed to serve diverse audiences and purposes across our institution. Each logo has been carefully crafted with a specific plan and purpose, ensuring consistency and clarity in all communications. Below is an overview of our logo hierarchy, divided into three categories: Institutional, Online, Athletics, and Legacy . Each category serves distinct needs, from modern digital marketing to historical connections with alumni and traditional branding. These marks serve as the cornerstone of our external marketing and communication efforts. They reflect our refreshed brand identity, optimized for today’s digital age, and are versatile enough to work seamlessly across platforms. 10 LU 2025 BRAND GUIDELINES BRAND 09