Plaster College of Business and Entrepreneurship
Digital Marketing Emphasis
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
- Program Requirements
The Lindenwood University Marketing program with a Digital Marketing emphasis prepares students to connect with audiences through data-driven strategies, digital platforms, and emerging technologies. This emphasis focuses on how brands engage consumers online and how marketing performance is measured and optimized in real time.
Students learn how to develop, execute, and analyze digital campaigns across channels such as social media, web, and emerging platforms. With a strong focus on analytics and strategy, graduates are prepared for careers in the fast-growing digital marketing field.
Why Choose a Digital Marketing Emphasis?
The Digital Marketing emphasis is ideal for students who are interested in how marketing works in today’s digital-first world.
- Focus on digital platforms, tools, and emerging technologies
- Build skills in data analysis, audience targeting, and campaign optimization
- Learn how to measure performance using analytics and key performance indicators
- Gain experience in social media, web, and digital campaign strategy
This emphasis prepares students to make data-informed decisions and adapt quickly in a constantly evolving digital landscape.
What You’ll Learn
Students in the Digital Marketing emphasis build a strong marketing foundation while developing specialized skills in digital strategy and analytics.
Coursework includes:
- Marketing research and data analysis
- Digital marketing strategy and execution
- Social media marketing and audience engagement
- Consumer behavior and audience insights
- Emerging platforms and technologies
- Web design, programming logic, and data science fundamentals
Students also explore how to track and interpret performance metrics, helping them optimize campaigns and improve results.
Experiential Learning, Real-World Impact
Digital Marketing at Lindenwood emphasizes hands-on learning and real-world application.
Students work on projects that simulate real digital campaigns, analyzing audience behavior, creating content strategies, and evaluating performance. Through coursework and internship opportunities, students gain experience using tools and platforms commonly used in the industry.
Internships and applied projects allow students to build practical experience in digital marketing, preparing them for roles that require both technical and strategic skills.
Careers in Digital Marketing
What You Can Do with a Digital Marketing Emphasis?
Graduates of Lindenwood University’s Marketing program with a Digital Marketing emphasis are prepared for in-demand roles across industries.
Common career paths include:
- Digital marketing specialist
- Social media manager
- Marketing analyst
- Content strategist
- SEO/SEM specialist
With a strong understanding of both strategy and analytics, graduates are equipped to work in agencies, corporate marketing teams, and digital-focused organizations.
How This Emphasis Fits Within the Marketing Degree
The Digital Marketing emphasis is part of Lindenwood’s broader Marketing (BA, BS) program. Students complete core business and marketing coursework while specializing in digital platforms, analytics, and emerging technologies.
Students can choose between a Bachelor of Arts (BA) for a more flexible, interdisciplinary approach or a Bachelor of Science (BS) for a more concentrated focus in business and marketing.
Build Your Future with Lindenwood
Lindenwood University’s Digital Marketing emphasis prepares students to think strategically, analyze data, and execute campaigns in a digital-first world. With a focus on emerging technologies and real-world application, graduates are ready to succeed in today’s evolving marketing landscape.
Frequently Asked Questions
A digital marketing emphasis focuses on promoting products and services through online platforms while using data and analytics to guide strategy and decision-making.
Students develop skills in social media marketing, data analysis, digital strategy, audience targeting, and campaign optimization.
Yes. Digital marketing is a rapidly growing field with strong demand for professionals who understand data, platforms, and online consumer behavior.
Graduates pursue roles such as digital marketing specialist, social media manager, marketing analyst, and content strategist.
Yes. Students gain exposure to areas like web design, programming logic, and data science concepts alongside marketing strategy.