Plaster College of Business and Entrepreneurship
Sales Emphasis
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
- Program Requirements
The Lindenwood University marketing degree with a sales emphasis prepares students to build relationships, drive revenue, and create value for organizations and customers. This emphasis focuses on the strategic and interpersonal skills needed to succeed in sales and business development roles.
Students learn how to communicate effectively, understand customer needs, and develop solutions that align with business goals. With a strong focus on real-world application, this program prepares graduates for careers in sales, account management, and leadership roles across industries.
Why Choose a Sales Emphasis?
The Sales emphasis is ideal for students who want to work directly with clients, build relationships, and drive business results.
- Focus on sales strategy, negotiation, and relationship management
- Build skills in communication, persuasion, and problem-solving
- Learn how to identify opportunities and close deals
- Gain insight into pricing, product management, and market dynamics
This emphasis prepares students to succeed in roles where performance, communication, and strategic thinking are key.
What You’ll Learn
Students in the Sales emphasis develop a strong marketing foundation while building specialized skills in sales and business strategy.
Coursework includes:
- Marketing research and customer insights
- Selling techniques and relationship management
- Pricing strategy and negotiations
- Product management and value creation
- Consumer behavior and decision-making
- Supply chain and business operations fundamentals
Students also explore how to align sales strategies with broader marketing and organizational goals.
Experiential Learning, Real-World Impact
Sales at Lindenwood emphasizes hands-on learning and practical application.
Students participate in applied coursework and projects that simulate real sales environments, helping them develop communication, negotiation, and problem-solving skills. Internship opportunities allow students to gain experience in professional settings where they can apply what they’ve learned and build valuable connections.
These experiences prepare students to confidently enter roles that require both strategic thinking and strong interpersonal skills.
Careers in Sales
What You Can Do with a Sales Emphasis
Graduates of Lindenwood University’s Marketing program with a Sales emphasis are prepared for a wide range of roles across industries.
Common career paths include:
- Sales representative or account executive
- Business development specialist
- Account manager
- Sales manager
- Customer success manager
Because sales skills are highly transferable, graduates can pursue opportunities in nearly any industry, from technology and healthcare to finance and consumer goods.
How This Fits Within the Marketing Degree
The Sales emphasis is part of Lindenwood’s broader Marketing (BA, BS) program. Students complete core business and marketing coursework while specializing in sales strategy and business development.
Students can choose between a Bachelor of Arts (BA) for a more flexible, interdisciplinary approach or a Bachelor of Science (BS) for a more concentrated focus in business and marketing.
Build Your Future with Lindenwood
Lindenwood University’s Sales emphasis prepares students to communicate effectively, build relationships, and drive business success. With a strong focus on real-world skills and career readiness, graduates are equipped to thrive in competitive, results-driven environments.
Frequently Asked Questions
A sales emphasis focuses on building relationships, developing sales strategies, and driving revenue through effective communication and problem-solving.
Students develop skills in negotiation, communication, customer relationship management, pricing strategy, and business development.
Yes. Sales offers strong earning potential, career growth opportunities, and the ability to work across a wide range of industries.
Not necessarily. While communication skills are important, successful sales professionals rely on listening, problem-solving, and relationship-building as much as personality.
Graduates pursue roles such as sales representative, account manager, business development specialist, and customer success manager. Ipsum