Emily Campbell ’16 was a second-generation Lindenwood University student. When she arrived on campus, Campbell knew she wanted to work in sports and majored in communications with an emphasis in broadcasting. Since graduating, Campbell has embarked on a decade-long media career with some of St. Louis’ most recognizable sports teams.
Campbell credits her experience as a student-athlete with helping her acclimate to the college experience. She moved into Rauch Memorial Hall a few weeks prior to other students and used the time to make friends with other student athletes. Outside of class, Campbell worked part-time with the St. Louis Blues. Spending time in the broadcast booth with commentator Kelly Chase, she could see herself as a broadcaster.
As a junior, Campbell completed the Super Semester. The program immerses students in all aspects of broadcast news. In this time, Campbell learned to produce, direct, and be on camera. She served as a basketball sideline reporter, ice hockey commentator, and anchor on LUTV. Campbell found her passion, taking her daily classes in the newsroom. Faculty also help students find internships that apply their skills in professional environments. Campbell interned with Fox 2 News where she had an active role in the morning show newsroom.
Lindenwood’s small class sizes also shaped Campbell’s experience. She said they allowed her to work directly with professors and take on different roles. “I don’t think I would be where I am without Lindenwood at all,” Campbell said. “Sticking close to home, being part of a smaller community gave me a lot more opportunities than I would have had at a bigger university.”
After part-time work with the Cardinals, Campbell created a piece for the 2017 Winter Classic in which she interviewed hockey Hall of Famer Wayne Gretzky. Campbell then accepted a full-time role in multimedia video communications with the Cardinals. She worked on the Cardinals Insider television show, produced in-stadium media, and worked on gameday broadcasts. Some of her favorite projects with the team included traveling to Puerto Rico to cover a Yadier Molina charity event, working on the MLB London Series, and covering the final Cardinals seasons of Molina and Adam Wainwright. In 2025, Campbell returned to the Blues as a senior creative manager. A lifelong hockey fan, Campbell considers this a dream come true.
Campbell encourages students to enter their industry early, build connections, and develop a well-rounded skill set. Those lessons shaped her path from Lindenwood to St. Louis sports media. By taking on different roles inside and outside the classroom, Campbell built the range that helped her move through new opportunities in the industry.