College of Arts and Humanities
Music Business and Entrepreneurship Emphasis
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
Turn Your Passion for Music into a Career
Lindenwood University’s Bachelor of Arts in Music with a Music Business and Entrepreneurship Emphasis prepares students to succeed in the rapidly evolving music industry. Combining music studies with business, marketing, entrepreneurship, and digital media, this program equips students with the skills to build careers managing artists, promoting events, launching businesses, and developing innovative music ventures.
Whether you aspire to work behind the scenes or launch your own creative enterprise, you’ll graduate with practical experience and a strong understanding of how the music industry operates in today’s digital landscape.
Why Choose the Music Business and Entrepreneurship Emphasis?
Develop a strong foundation in accounting, marketing, entrepreneurship, and music industry operations while gaining insight into the business decisions that drive successful artists and organizations.
Explore digital marketing, social media strategy, audience engagement, and content creation to promote artists, businesses, and creative projects across today’s leading platforms.
Apply your knowledge through a music business practicum and internship, giving you valuable professional experience and industry connections before graduation.
What You’ll Study
Students combine foundational music coursework with specialized studies in areas such as:
- Music Business
- Artist Development
- Concert and Artist Management
- Music Marketing
- Entrepreneurship
- Financial Accounting
- Social Media Strategy
- Digital Content Creation
The program concludes with a practicum and internship that provide hands-on experience working within the music industry.
Career Opportunities
Graduates with a Music Business and Entrepreneurship emphasis are prepared for careers across the music, entertainment, and creative industries.
Potential career paths include:
- Artist Manager
- Music Marketing Coordinator
- Concert and Event Manager
- Talent Manager
- Music Entrepreneur
- Record Label Coordinator
- Social Media Manager
- Music Industry Consultant
Why Study Music Business?
The music industry extends far beyond performance. Artists, venues, record labels, festivals, and entertainment companies rely on professionals who understand marketing, branding, finance, artist development, and business strategy to help creative talent succeed.
By combining music knowledge with entrepreneurial and business skills, graduates are prepared to navigate the evolving music industry and create opportunities in a wide variety of professional settings.
Frequently Asked Questions
No. While you’ll build a strong foundation in music, this emphasis focuses on the business, marketing, management, and entrepreneurial side of the music industry rather than performance.
Due to the flexibility of the program, many students choose to build on their performance skills by taking private lessons and participating in ensembles.
Students develop skills in artist management, music marketing, entrepreneurship, financial literacy, social media strategy, digital content creation, and music industry operations while gaining hands-on professional experience through a practicum and internship
Graduates are prepared for careers in artist management, music marketing, event and concert management, talent development, record labels, music publishing, entertainment entrepreneurship, and other roles supporting the business side of the music industry.
Shenika Harris, Ph.D.
Associate Dean, College of Arts and Humanities