Plaster College of Business and Entrepreneurship
Advertising Emphasis
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
- Program Requirements
A bachelor of arts marketing with emphasis in advertising requires 78-80 credit hours and a bachelor of science in marketing requires 85-88 credit hours of business-related courses and electives, plus a general education core. The difference in a bachelor of arts and a bachelor of science is that the core of a BA is generally more diverse and a BS is more concentrated in the subject area. Topics of study include creative advertising concepts, consumer behavior, contemporary audience analysis, plus many more.