Why Choose Lindenwood University for Advertising and Public Relations?
Choosing where to study advertising and public relations is about more than selecting a major. It’s about finding a program that prepares you to think strategically, work creatively, and contribute immediately in a fast-paced industry.
At Lindenwood University, Advertising and Public Relations is a group of connected programs designed to meet students where they are academically and professionally. Whether you want a focused communication degree, a business-driven path, or to complement another major, Lindenwood offers flexible options backed by real-world experience.
A Program That Functions Like an Agency
What truly sets Lindenwood’s Advertising and Public Relations programs apart is how they operate. Courses are structured to function more like a professional advertising and public relations agency than a traditional classroom.
Students work with real clients solving real communication problems, collaborating in teams to research, strategize, create, and present campaigns. This hands-on, applied approach mirrors what graduates will experience in agency, corporate, nonprofit, or entrepreneurial roles.
In Spring 2026, students are developing campaigns for organizations such as:
- The NFL
- Vital Wellness
- Lindenwood University Marketing
This level of client engagement ensures students graduate with experience that goes well beyond classroom theory.
Multiple Degree Paths, One Real-World Focus
Lindenwood’s Advertising and Public Relations offerings allow students to choose the academic path that best fits their goals while benefiting from the same applied, agency-style curriculum.
Students can pursue:
- Advertising and Public Relations (BA) for a focused communication and creative strategy education
- Business Administration (BA or BS) with an Emphasis in Advertising and Public Relations for those who want to pair marketing communications with a strong business foundation
- Advertising Minor to add creative and strategic communication skills to another major
- Public Relations Minor for students interested in media relations, messaging, and reputation management
No matter the path, students gain practical experience that translates directly to the workplace.
Graduate with a Portfolio, Not Just a Degree
One of the biggest advantages of Lindenwood’s approach is that students graduate with professional-quality client work they can show to employers. Instead of simulated projects, portfolios include completed campaigns that demonstrate strategic thinking, creative execution, and collaboration.
This means graduates are ready to contribute on day one — often reducing the time and cost employers spend training new hires. For students entering competitive advertising and PR roles, that readiness can be a major differentiator.
Award-Winning Student Work
The quality of student work produced in Lindenwood’s Advertising and Public Relations programs has earned recognition at the national level. Campaigns developed through coursework have won American Advertising Awards from the American Advertising Federation, a prestigious honor that underscores the agency-level expectations built into the program.
These awards reinforce what students and faculty already know — Lindenwood Advertising and Public Relations students are producing work that meets professional industry standards.
Learning From Faculty with Industry Perspective
Faculty members in the Advertising and Public Relations programs bring both academic expertise and real-world experience into the classroom. Their mentorship helps students connect theory to practice, refine creative ideas, and understand how advertising and PR function within today’s evolving media landscape.
This close faculty-student collaboration supports growth not only as communicators, but as strategic thinkers and professionals.
Start Your Career with Confidence
Whether you want to work at an agency, manage brand communications, handle public relations strategy, or apply advertising skills within a business environment, Lindenwood’s Advertising and Public Relations programs are designed to prepare you for what comes next.
If you’re comparing programs and trying to decide which path fits your goals, speaking with a Lindenwood admissions counselor can help you explore degree and minor options, understand how the curriculum works, and determine the best fit for your future. To contact your admissions counselor, please visit our admissions counselor directory.