Social Media Marketing Minor

Minor offered in On-campus and Online formats.

*On-campus format may require some online classes for degree completion.

• Program Requirements

Add Social Media Skills to Your Major 

Social media plays a role in nearly every industry. Lindenwood University’s Social Media Marketing Minor gives you the opportunity to add practical skills in content strategy, audience analysis, personal branding, and digital communication to your primary area of study. 

The 18-credit-hour minor combines foundational social media coursework with electives that allow you to explore areas such as video production, graphic communication, digital marketing, visual branding, and emerging platforms.

Why Minor in Social Media Marketing? 

What You’ll Study 

The Social Media Marketing Minor includes core coursework in: 

• Digital Content and Demographics  
• Social Media Platforms  
• Social Media Strategy  
• Personal Branding  

You’ll also select six credit hours of electives, allowing you to expand your skills in areas such as content creation, marketing, branding, audience analysis, video, or digital communication. 

Complement Your Major with Digital Skills 

Social media skills can support careers across business, communications, the arts, nonprofit organizations, sports, healthcare, entrepreneurship, and many other fields. Adding the Social Media Marketing Minor can help you develop practical digital communication skills while continuing to focus on your primary degree. 

Earning a minor in social media marketing at Lindenwood University requires 18 credit hours in subject areas like digital content and demographics, media literacy theory, and personal branding and content creation. A minor is simply a secondary academic subject to add to your knowledge, whether it is of professional or personal interest. A digital content strategy minor could make you a more appealing candidate for potential employers.

Frequently Asked Questions

How many credit hours is the Social Media Marketing Minor?

The Social Media Marketing Minor requires 18 credit hours, including 12 credit hours of required coursework and six credit hours of electives. 

Can I customize the Social Media Marketing Minor?

Yes. You can choose electives in areas such as video production, graphic communication, digital marketing, visual branding, emerging platforms, consumer behavior, and audience analysis. 

Is the Social Media Marketing Minor available online?

Yes. The minor is offered in both on-campus and online formats, making it flexible for students completing their primary degree in different formats.