Plaster College of Business and Entrepreneurship
Marketing Minor
You’ll be able to sell yourself to employers with the help of a minor in Marketing from Lindenwood University.
Minor offered in On-campus and Online formats.
*On-campus format may require some online classes for degree completion.
Add a competitive edge to your degree with a Marketing minor from Lindenwood University. Whether you’re majoring in business, communications, or another field, this minor helps you understand how to position products, ideas, and even yourself in today’s marketplace.
Why Add a Marketing Minor?
A Marketing minor gives you practical, transferable skills that are valuable across industries. From understanding consumer behavior to developing promotional strategies, you’ll gain insight into how organizations connect with audiences and drive results.
- Build skills in branding, promotion, and strategy
- Learn how to analyze markets and consumer behavior
- Strengthen your ability to communicate and sell ideas
- Add versatility to majors like business, communications, sports management, and more
Program Overview
The Marketing minor requires 15 credit hours and is designed to provide a strong foundation in core marketing principles while allowing you to explore specialized topics.
Students begin with essential coursework in marketing strategy and planning, then choose electives that align with their interests, such as digital marketing, advertising, sales, or consumer behavior.
Coursework Highlights
Students complete a combination of core and elective courses, including:
- Principles of Marketing
- Marketing Management and Planning
- Electives such as Digital Marketing, Advertising Strategy, Selling, or Marketing Research
- Advanced topics like Social Media Marketing, Consumer Behavior, Product Management, or International Marketing
This flexible structure allows you to tailor the minor to your career goals and interests.
What Can You Do with a Marketing Minor?
A Marketing minor complements a wide range of majors and career paths. Graduates gain skills that apply to roles in:
- Marketing and advertising
- Sales and business development
- Social media and digital strategy
- Event promotion and brand management
Even outside of traditional marketing roles, these skills help you stand out in any field by improving your ability to communicate value and connect with audiences.
Build Your Future with Lindenwood
A Marketing minor from Lindenwood helps you develop the skills to think strategically, communicate effectively, and adapt in a fast-changing marketplace. Whether you’re looking to enhance your major or expand your career options, this minor provides a strong foundation for success.
Frequently Asked Questions
A marketing minor pairs well with majors such as business, communications, sport management, and digital media, as well as any field where communication and strategy are important.
Yes. A marketing minor adds valuable, transferable skills that can help you stand out to employers and expand your career opportunities.
You’ll develop skills in marketing strategy, consumer behavior, communication, digital marketing, and data-informed decision-making.