Plaster College of Business and Entrepreneurship
Sport Management, BA
Graduates with a sport management degree are prepared for a career in any sector of the sport industry, including sales of sport and sport related products, event management, facility management, intercollegiate athletics, youth and high school sports, professional sport, and sport marketing.
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
Turn your passion for sports into a career with Lindenwood University’s Sport Management degree program. Designed to prepare students for the business side of sports, this program combines core business knowledge with hands-on experience across the sports industry.
From event management to sport marketing and sales, students develop the skills needed to succeed in a fast-paced, competitive field. Graduates are prepared for management careers in professional sports, intercollegiate athletics, facility management, and more.
Why Study Sport Management at Lindenwood?
Lindenwood’s Sport Management program blends business fundamentals with real-world application, giving students the experience and confidence to succeed in the sport industry.
- Signature program experience with hands-on, event-based learning
- Strong foundation in marketing, finance, economics, and management
- Opportunities to work in real sport environments and competitions
- Required internship to build experience and professional connections
Program Details
Earning a Sport Management Degree at Lindenwood University
The Bachelor of Arts in Sport Management requires 78–80 credit hours and provides a comprehensive foundation in both business and sport-specific coursework.
Students study key topics such as:
- Sport marketing and promotion
- Event and entertainment management
- Sport law and ethics
- Sport economics and finance
- Social issues in sport business
The curriculum is designed to help students understand how business principles apply directly to the sport industry.
Earning a Sport Management Emphasis in Business Administration at Lindenwood University
When you pursue a BA or BS in business administration, you may earn an emphasis in sport management by completing 15 credit hours of elective coursework in marketing. You will take classes in orientation to sport management sport marketing and promotion, event management and sport law.
Experiential Learning, Real-World Impact
As one of Lindenwood’s signature programs, Sport Management emphasizes hands-on learning through real projects and experiences.
Students take the lead in planning and executing events that raise money for nonprofit organizations. These experiences give students ownership of the full event lifecycle, including:
- Planning and operations
- Marketing and promotion
- Implementation and execution
- Post-event evaluation
Events may include initiatives such as a Bowling Tournament, LU Olympics, 5K on the Katy Trail, Beach Volleyball events, and an Indoor Soccer World Cup.
Students also gain experience through competitive opportunities like the Sports Sales Team, which participates in the Sports Sales National Championships. In this competition, students deliver sales pitches to industry professionals, with top performers advancing to national-level competition.
These experiences help students build confidence, develop practical skills, and stand out to employers.
Internship Experience
All Sport Management students complete a required internship, providing valuable real-world experience in the sport industry.
Students have opportunities to work in areas such as:
- Intercollegiate athletics
- Professional sports organizations
- Event and facility management
- Sport marketing and sales
This hands-on experience helps students build their resume and establish industry connections before graduation.
Careers in Sport Management
What You Can Do with a Sport Management Degree from Lindenwood University?
Graduates of Lindenwood University’s Sport Management program are prepared for careers across all areas of the sport industry.
Common career paths include:
- Sport sales and business development
- Event and facility management
- Intercollegiate athletics administration
- Sport marketing and promotions
- Youth and community sports programming
With a strong foundation in both business and sport-specific knowledge, graduates are equipped to succeed in a variety of sport-related careers.
Additional Opportunities
Students can expand their experience and customize their education through:
- Elective coursework in areas like sport sales and facility management
- Sport Management experience courses focused on intercollegiate athletics
- Minor in Sport Management to complement other majors
- Business Administration degree with a Sport Management emphasis
Faculty & Learning Environment
Lindenwood’s Sport Management faculty bring both academic knowledge and industry experience into the classroom. Small class sizes and accessible faculty create a supportive learning environment where students can build relationships and receive personalized guidance.
Build Your Future with Lindenwood
Lindenwood University’s Sport Management program prepares students to succeed in the business of sport through a combination of academic knowledge, hands-on experience, and industry exposure. Graduates leave ready to make an impact in one of the most dynamic industries in the world.
Frequently Asked Questions
Graduates can pursue careers in sport sales, event management, athletics administration, sport marketing, and facility operations.
Yes. Students participate in event planning, competitions, and a required internship to gain real-world experience.
The program is a signature experience that includes student-led events, fundraising initiatives, and national-level sales competitions.
Yes. All students complete an internship in the sport industry to gain practical experience and professional connections.
No. The program prepares students for a wide range of roles across youth sports, college athletics, community programs, and business operations.