College of Arts and Humanities

Social Media Marketing (BS)

Social Media Marketing (BS)

College of Arts and Humanities NAVIGATION

Bachelor of Science (BS) offered in On-campus and Online formats.

Social Media Marketing (BS)

Lindenwood University offers you the chance to earn a bachelor of science degree specializing in the field of social media marketing in an online or blended environment. Our degree courses are designed to provide you with the skills needed to learn content marketing by creating, analyzing and optimizing social media content and campaigns.

As a student in this social media marketing bachelor's degree program, you will develop a firm foundation in information gathering techniques and data analysis, real-world skills necessary to succeed as a social media and digital content strategist. You will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies.

Social Media Marketing Faculty at Lindenwood University

You will be taught by some of the most knowledgeable instructors around. They have the educational background and real-world, professional skills in digital content, marketing, and social media. They understand the changing landscape of the industry and will prepare you for a career as a digital content strategist.

Coursework in Social Media Marketing

While learning social media marketing at Lindenwood University, you will study in either an online or blended environment, combining online classes with on-campus, face-to-face, courses. Online and hybrid courses include Digital Content and Demographics, Personal Branding and Content Creation, and Contemporary Audience Analysis.

What Can You Do with Experience in Social Media Marketing?

Social Media and Digital Content Strategist positions are two of the hottest jobs on the market today. You will be well-equipped and qualified to write and determine social media, marketing and online strategies for businesses, schools, and non-profit organizations. Job titles are sometimes different, sometimes using advertising, marketing, and promotions in titles. But with the durable power skills gained in this program, you will be prepared for any future.