Plaster College of Business and Entrepreneurship
Marketing, BA/BS
When you pursue a degree in marketing at Lindenwood University, you will acquire skills needed to effectively market goods and services to the public and private sectors.
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
Lindenwood University offers you the opportunity to earn a bachelor of arts (BA), bachelor of science (BS), minor or emphasis in marketing.
The Lindenwood University Marketing program prepares students to understand how organizations create, communicate, and deliver value. Marketing is a broad, dynamic field that includes everything from branding and advertising to digital strategy, research, and sales.
Students develop both strategic and creative skills while learning how marketing decisions impact real businesses. Through a combination of coursework, real-world experience, and industry exposure, students graduate ready to contribute in a variety of marketing roles.
Why Study Marketing at Lindenwood?
Lindenwood’s marketing program combines a strong foundation in business with hands-on, career-focused learning. Students gain experience across traditional and emerging areas of marketing, including branding, digital strategy, research, and sales.
- Flexible learning formats including on-campus, online, and high-flex options
- Industry-experienced faculty who bring real-world insight into the classroom
- Internship opportunities with leading companies and agencies
- Study abroad opportunities to expand global perspective
- ACBSP-accredited business program ensuring quality and relevance
This combination of flexibility, experience, and industry alignment helps students graduate ready to contribute in today’s marketing landscape.
Program Details
Earning a Marketing Degree at Lindenwood University
The Marketing program provides a comprehensive foundation in key areas of business and marketing while allowing students to explore specialized interests such as advertising, digital marketing, and strategy.
Students study core marketing concepts including product development, pricing, promotion, and distribution, along with emerging areas such as digital marketing and analytics. Coursework also emphasizes research, data interpretation, and strategic decision-making.
As part of the Robert W. Plaster College of Business and Entrepreneurship, the program is designed to align with current industry practices and prepare students for careers across a wide range of organizations.
Essential Skills & Insights
Lindenwood University Marketing Faculty
Lindenwood marketing faculty bring industry experience and academic expertise into the classroom, helping students understand how marketing concepts are applied in real-world settings.
Students develop skills in communication, market research, campaign strategy, data analysis, and problem-solving. These skills prepare graduates to think both creatively and strategically in professional environments.
Experiential Learning, Real-World Impact
Marketing at Lindenwood is built around hands-on learning and real client experience.
As one of the signature programs in the Plaster College of Business and Entrepreneurship, students work directly with real clients on real marketing challenges. Students develop full advertising campaigns that include:
- Conducting research and identifying key insights
- Developing a strategic direction and defining a “Big Idea”
- Designing advertisements and writing copy
- Planning and buying media
- Calculating impressions and defining key performance indicators
- Managing and working within a budget
Students have worked with organizations such as Bench Racers, Guns ’N Hoses, Saint Louis Crisis Nursery, and United Services for Children, gaining experience that mirrors real agency work.
In addition, students engage with industry case studies and guest experts who present real-world scenarios involving product strategy, pricing, distribution, promotion, and people. This approach strengthens critical thinking, collaboration, and problem-solving skills.
Internship opportunities with companies like Anheuser-Busch InBev, FleishmanHilliard, and the St. Louis Blues further enhance real-world experience.
Careers in Marketing
What You Can Do with a Marketing Degree from Lindenwood University?
Graduates of Lindenwood University’s Marketing program are prepared for a wide range of careers across industries.
Many graduates pursue roles in marketing agencies, corporate marketing departments, and digital marketing firms. Common career paths include roles in advertising, brand management, digital marketing, sales, and market research.
Career Outlook
Marketing continues to be a high-demand field with strong growth across industries. According to the U.S. Bureau of Labor Statistics, there are over 700,000 marketing-related roles in the United States, with continued growth projected in areas like digital marketing and analytics.
Graduates of Lindenwood’s marketing program are prepared to enter this growing field with the skills needed to succeed in both creative and analytical roles. Lindenwood marketing graduates have secured positions at leading organizations such as Boeing, Mastercard, Edward Jones, and World Wide Technology.
Internships & Industry Connections
Lindenwood marketing students gain valuable experience through internships with well-known organizations and agencies. These opportunities allow students to apply classroom knowledge in professional settings while building their network.
Students have completed internships with companies such as:
- Abstrakt Marketing Group
- Anheuser-Busch InBev
- FleishmanHilliard
- St. Louis Blues
- The Walt Disney Company
These experiences help students build real-world skills and strengthen their resumes before graduation.
Degree Paths
The Marketing program offers both Bachelor of Arts (BA) and Bachelor of Science (BS) options, allowing students to tailor their degree based on their interests and career goals.
Students may also pursue a minor in marketing to complement other areas of study.
Build Your Future with Lindenwood
Lindenwood University’s Marketing program prepares students to think creatively, act strategically, and solve real business challenges. With a strong emphasis on experiential learning and industry connection, graduates are ready to launch successful careers in marketing and beyond.
Frequently Asked Questions
Lindenwood’s marketing program is built around real client work. Students create full advertising campaigns for actual organizations, gaining experience in research, strategy, creative development, and performance tracking.
Students gain hands-on experience developing campaigns, analyzing data, working on teams, and presenting ideas. Through client projects, case studies, and internships, you’ll build a portfolio that reflects real marketing work.
You’ll develop skills in market research, campaign strategy, digital marketing, communication, and data analysis, along with creative skills like copywriting and content development.
Marketing graduates pursue careers in areas like digital marketing, advertising, brand management, sales, and market research across a wide range of industries.
Yes, the program includes opportunities to work on advertising campaigns, develop creative concepts, and build real-world experience that’s directly relevant to agency and creative roles.