College of Arts and Humanities
Social Media Marketing, BS
Bachelor’s Degree offered in Blended format.
Looking for an Online version?
Check out our Online Bachelor’s Degree in Social Media Marketing.
Turn Content into Strategy
Lindenwood University’s Bachelor of Science in Social Media Marketing prepares you to create content that captures attention and develop the strategy behind it. From social media videos and graphics to audience analysis and digital campaigns, you’ll gain hands-on experience creating, evaluating, and optimizing content for today’s platforms.
The program combines content creation, social media strategy, digital marketing, audience analysis, and personal branding to prepare you for a rapidly changing industry. You’ll graduate with practical experience and a portfolio that demonstrates what you can create and the strategy behind your work.
Why Earn Your Social Media Marketing Degree at Lindenwood?
Develop hands-on skills in video, graphics, writing, and digital content creation. Rather than simply studying social media, you’ll practice creating content designed for real platforms, audiences, and communication goals.
Successful social media marketing requires more than creating engaging content. Learn how to analyze audiences, develop platform-specific strategies, evaluate performance, and use insights to make stronger marketing decisions.
Social media changes quickly. Coursework in emerging platforms, media literacy, and advanced social media strategy helps you evaluate new technologies and trends while developing adaptable skills that extend beyond any single platform.
Develop your professional identity while creating work you can show prospective employers. The program culminates in a Digital Content Strategy Capstone, giving you an opportunity to bring together the creative and strategic skills developed throughout your degree.
What You’ll Study
Students develop skills across content creation, marketing, communication, and digital strategy through coursework in areas such as:
- Social Media Strategy
- Video for Social Media
- Graphic Communication
- Digital Content and Demographics
- Contemporary Audience Analysis
- Personal Branding
- Emerging Platforms
- Advanced Social Media Strategy
- Principles of Marketing
- Media Literacy
- Digital Content Strategy
Students can further customize their experience through electives in areas such as digital photography, web design, Adobe Photoshop and Illustrator, podcasting, video production, digital marketing, consumer behavior, visual branding, and social media strategy practicum.
Learn, Create, and Connect Throughout Your Degree
Social media marketing evolves too quickly for professional development to happen only in individual courses. Students enroll in the Social Media Marketing Seminar each fall and spring semester, creating an ongoing connection to the field throughout their undergraduate experience.
Combined with applied coursework and opportunities to pursue a practicum or internship through electives, the program helps students connect what they learn in class with the changing realities of social media and digital marketing.
Content Creation Meets Digital Marketing
Strong social media professionals understand both sides of the equation: how to create compelling content and why that content works.
You’ll develop creative skills for producing visual, written, and multimedia content while studying marketing principles, audience demographics, social media strategy, and performance analysis. This combination prepares you to make informed decisions about what to create, who you’re trying to reach, and how content supports larger marketing and communication goals.
Career Opportunities
A degree in Social Media Marketing can prepare you for creative and strategic roles across businesses, agencies, nonprofits, entertainment organizations, and other industries.
Potential career paths include:
- Social Media Manager
- Social Media Strategist
- Content Creator
- Content Strategist
- Content Creation Consultant
- Digital Marketing Specialist
- Community Manager
- Social Media Coordinator
- Digital Content Specialist
- Influencer Marketing Coordinator
- Brand Content Specialist
Of graduates surveyed, 100% are employed and/or continuing their education.
Build Skills for a Changing Digital Landscape
Platforms will change, algorithms will evolve, and new technologies will continue to reshape how organizations communicate online. That’s why Lindenwood’s Social Media Marketing program goes beyond teaching students how to use today’s platforms.
By developing skills in content creation, audience analysis, media literacy, marketing, personal branding, and strategy, you’ll be prepared to adapt your approach as the digital landscape evolves.
Lindenwood’s Bachelor of Science in Social Media Marketing will prepare you for the wide range of positions available in the industry: Content Creator, Social Media Manager, Social Media Strategist, and Community Manager – as well as jobs that haven’t even been created yet. You’ll be able to leverage your expertise and portfolio to find work at everything from a local nonprofit to a major corporation to your own brand. With the durable power skills gained in this program, you will be prepared for any future.
Frequently Asked Questions
You’ll learn how to create and evaluate digital content, develop social media strategies, understand audiences, build brands, and use marketing principles to support organizational goals. Coursework includes video, graphic communication, audience analysis, emerging platforms, personal branding, and advanced social media strategy.
Yes. Hands-on content creation is incorporated throughout the curriculum, and the program includes a Digital Content Strategy Capstone where students can bring together the creative and strategic skills developed throughout their studies.
Yes. Students select electives from areas including digital photography, web design, Adobe Photoshop and Illustrator, podcasting, video production, digital marketing, visual branding, consumer behavior, and social media strategy. This allows you to develop additional skills that align with your career goals.
Yes. Lindenwood also offers an online Bachelor’s Degree in Social Media Marketing for students who prefer a fully online learning experience.
Graduates can pursue roles such as social media manager, content strategist, content creator, community manager, digital marketing specialist, social media coordinator, and other positions involving digital content, audience engagement, and brand strategy.
Shenika Harris, Ph.D.
Associate Dean, College of Arts and Humanities