Alley Bardon - Marketing
Assistant Vice President, Marketing
- Responsible for directing and overseeing all university marketing operations and strategies. Administers consistent brand stewardship and messaging development.
- Oversees production of all advertising material, including experiential, print, digital, video, audio, and out-of-home.
- Collaborates with campus stakeholders to promote special events, programmatic engagement, and advancement initiatives.
- Directs all aspects of creative marketing production, including graphic design, photography, and videography.
Amber Bush - Graphic Designer
Graphic Designer
- Maintains the integrity of the university's brand identity.
- Serves as a main contact for creative and design project requests.
- Consults, coordinates, develops, designs, and manages advertising and print schedules.
- Collaborates with internal stakeholders and outside vendors to fulfill print collateral requests.
Bella Castro - Social Media
Specialist, Social Media
- Develops and manages Lindenwood’s organic social media strategies in coordination with various departments and university strategic initiatives.
- Maintains responsibility for Lindenwood’s brand and communication across organic social media and digital platforms.
- Monitors all social media platforms for appropriate content and executes updates as needed.
Nia Coleman - Web Content
Administrator, Web Content
- Supports the creation, optimization and standardization of digital content on non-athletics web properties.
- Ensures pages conform to SEO best practices and accessibility.
- Ensures that Lindenwood's web content upholds university standards, branding and values.
- Manages the Project Request Form (PRF) for the Marketing and Communication teams.
Brad Hansen - Creative Content
Director, Creative Content
- Leads production of the University's branding, advertising, print, and digital collateral.
- Provides creative art direction and oversees identity compliance.
- Ensures that the creative produced is innovative, consistent, and effective.
- Manages relationships with vendors to ensure satisfaction and premium quality production.
Katie Long - Photographer
Photographer
- Primary photographer for marketing campaigns and promotions.
- Provides campus-wide photography, videography, and editing.
- Makes content recommendations based on data and analysis.
- Maintains responsibility for project files and creative assets in the university’s asset management system.
Julee Mitsler - Communications
Assistant Vice President, Communications and University Spokesperson
- Oversees internal and external communication initiatives.
- Develops strategy for media relations and targeted partnerships.
- Collaborates with university staff to pitch stories and respond to media inquiries.
- Partners with the Public Safety department to disseminate timely warnings and emergency communications.
Madison Rodgers - Content Strategy
Specialist, Search Engine Optimization (SEO) Content
- Creates and executes comprehensive SEO strategies to improve search engine rankings.
- Conducts thorough keyword research to identify high-impact search terms.
- Develops SEO-friendly content for the website, microsites, and landing pages.
Dylan Pert-Smith - Communications
Manager, Communications Content
- Oversees delivery of written and digital content to convey strategic messaging.
- Copyedits produced content including university-wide reports, email communication, magazine articles, and media buys.
- Drafts original communication for website content, magazine articles, and press outreach.
- Shares responsibility for Lindenwood's brand and communication with both internal and external audiences.
Lyle Schmitz - Videographer
Videographer
- Primary videographer for marketing campaigns and promotions.
- Provides campus-wide videography, photography, and editing.
- Makes content recommendations based on data and analysis.
- Maintains responsibility for project files and creative assets in the university’s asset management system.
Jason Waack - Web Strategy and Development
Manager, Web Strategy and Development
- Manage the university's portfolio of websites. This includes ongoing evaluation and revision of the site's functionality and content for effectiveness, monitoring, and implementing relevant best practices and trends in website content.
- Assist and train a network of web contributors who are responsible for overseeing and updating their departments website content.
- Act as a liaison between the Department of Information Technology, Marketing and Communications, and outside vendors to resolve technical problems and improve the site experience.
- Ensure pages conform to SEO best practices and accessibility.
Christy Weber - Marketing
Coordinator, Marketing Projects and Operations
- Maintain and reconcile internal accounting records
- Coordinate and support enrollment and marketing projects
- Monitor project performance and risks
- Create efficient reporting systems to track project budgets
Content Strategy - TBD
Director, Content Strategy
- Oversees content strategy and messaging for organic and paid marketing initiatives.
- Assists in developing and optimizing paid advertising campaigns.
- Leads email marketing content creation and campaign efforts.
- Develops copy for websites, landing pages, and print pieces.
Important Documents and Resources
Working with the Lindenwood Brand
Our Brand reflects the rich history of Lindenwood University—rooted in tradition and driven by innovation.
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