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Coble, Kyle

Marketing Clusters Director/Asst. Prof.
LUCC 311  (636) 627-2574

Course Information

Term Course Course Name Syllabus

SP QTR 14 IBA 55020 80 BA10 Marketing Information and Research
SP QTR 14 IBA 55100 80 BA10 Marketing Strategy and Management
SP QTR 14 IBA 55200 80 BA10 Issues in Marketing




Educational and Professional Experience

PhD, Marketing and International Business, 2012
Saint Louis University, St. Louis, MO
 
Master of International Affairs and Administration (emphasis International Business and Economics), 2005
Southwest Missouri State University, Springfield, MO
 
Relevant Work Experience:
International Business Instructor, 2010-2012
Saint Louis University, St. Louis, MO
 
Graduate Assistant - Research, 2008-2012
Saint Louis University, St. Louis, MO
 
Area Coordinator, 2008
ASSE, Union, MO
 
Community Relations Manager and Corporate Sales, 2006-2007
Barnes & Noble, Richmond, VA



Areas of Focus

International Marketing
   - Cultural Distance
   - Consumer Animosity
   - Country of Origin
   - Reputation Effects
Marketing
   - Consumer Behavior
   - Advertising
      - Puffery
      - Interference
International Human Resource Management
   - Willingness to Expatriate
   - Expatriation Studies






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