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Lindenwood University provides multiple resources to help our internal, external, and media partners stay on brand.
Brand Essentials
Brand Resources by Topic
Backgrounds (Desktop / Zoom)
Background - 1
Background - 2
Background - 3
Background - 4
Background - 5
Background - 6
Fonts
Trade Gothic can be used on any communication materials. It has the versatility to work well for body copy and headlines, but also on print materials, outdoor boards, and everything in between.
There are some instances where Trade Gothic should not be used – mostly on websites and in PowerPoint presentations. Arial is a great substitute because it is a universal font accessible by everyone.
Bembo should only be used with the permission of the Lindenwood Marketing Department.
Great Vibes should only be used with the permission of the Lindenwood Marketing Department.
Lindenwood Image Resources
Logos
Primary Logo
Black
Gold
White
Secondary Logo
Black
Gold
White
Tagline Logo
Gold and Black
Gold and White
Athletics - Primary Logo
Color
Black
White
Athletics - Secondary Logo
Color
Black
White
Athletics - Leo Logo
Color
Black
White
Sport Specific Logos
Sport specific logos can be requested via the Project Request form.
Online, Social, Email
Getting started with Social Media
To begin using University Social Media channels, we have created two resources. The full Social Networking Guidelines outlines university policies for use on Social Media. We have also created a Quick Sheet to use as a fast reference on how to use social media in the name of the University.
Registering a Social Media Platform
Social Media platforms bearing the University name must follow the University brand guidelines. Once you have read and understood the social media guidelines, register your account with Advancement and Communications.
Social Media Icons
While these are not all the iterations of approved social media icons, these can be used as a starting point for social media accounts. For information on how to create your own icon, refer to the full brand guidelines.
Email Signature
Press and Media
Press releases can be requested via the Project Request form.
Primary Colors
Gold
C - 30
M - 31
Y - 69
K - 2
Web
#b5a36a
R - 182
G - 162
B - 105Black
C - 0
M - 0
Y - 0
K - 100
Web
#000000
R - 0
G - 0
B - 0White
C - 0
M - 0
Y - 0
K - 0
Web
#ffffff
R - 255
G - 255
B - 255
Secondary Colors
Blue
C - 100
M - 74
Y - 40
K - 32
Web
#003a5d
R - 0
G - 61
B - 91Green
C - 89
M - 42
Y - 67
K - 32
Web
#0b5a4e
R - 12
G - 90
B - 78Orange
C - 2
M - 76
Y - 100
K - 0
Web
#ec6223
R - 236
G - 98
B - 36Purple
C - 80
M - 100
Y - 7
K - 2
Web
#5c0f8b
R - 91
G - 44
B - 134Yellow
C - 0
M - 32
Y - 95
K - 0
Web
#fcb525
R - 253
G - 181
B - 37
Templates
- Presentation Templates
- Digital Templates
- Video Lower Third Titles
- TV Monitor [POTX]
- Video Slates
- Print Templates
- Stationary
Working with the Lindenwood Brand
A Guide to Consistent Communications, Graphics, and Style.
Brand Resources
Brand Guidelines