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Lindenwood University provides multiple resources to help our internal, external, and media partners stay on brand.

Brand Essentials

Brand Guidelines (PDF)
View Brand Guidelines (PDF)

Brand Resources by Topic

Backgrounds (Desktop / Zoom)

Background - 1

Background - 1


Background - 2

Background - 2


Background - 3

 Background - 3


Background - 4

Background - 4


Background - 5

Background - 5


Background - 6

Background - 6


Fonts

Trade Gothic

Trade Gothic can be used on any communication materials. It has the versatility to work well for body copy and headlines, but also on print materials, outdoor boards, and everything in between.

Arial

There are some instances where Trade Gothic should not be used – mostly on websites and in PowerPoint presentations. Arial is a great substitute because it is a universal font accessible by everyone.

Bembo

Bembo should only be used with the permission of the Lindenwood Marketing Department.

Great Vibes

Great Vibes should only be used with the permission of the Lindenwood Marketing Department.

Logos

Primary Logo

Lindenwood University - Primary Logo - Black

Black

Gold

White

 


Secondary Logo

 

Lindenwood University - Secondary Logo - Black

 

Black

Gold

White

 


Tagline Logo

 

Lindenwood University - Tagline Logo

 

Gold and Black

Gold and White

 


Athletics - Primary Logo

 

Lindenwood University - Athletics - Primary Logo - Color

 

Color

Black

White

 


Athletics - Secondary Logo

 

Lindenwood University - Athletics - Secondary Logo - Color

 

Color

Black

White

 


Athletics - Leo Logo

 

Lindenwood University - Athletics - Leo Logo - Color

 

Color

Black

White

 


Sport Specific Logos

Sport specific logos can be requested via the Project Request form.


Online, Social, Email

Getting started with Social Media

To begin using University Social Media channels, we have created two resources. The full Social Networking Guidelines outlines university policies for use on Social Media. We have also created a Quick Sheet to use as a fast reference on how to use social media in the name of the University.  

Registering a Social Media Platform

Social Media platforms bearing the University name must follow the University brand guidelines. Once you have read and understood the social media guidelines, register your account with Advancement and Communications.

Social Media Icons

While these are not all the iterations of approved social media icons, these can be used as a starting point for social media accounts. For information on how to create your own icon, refer to the full brand guidelines.

Email Signature

Press and Media

Press releases can be requested via the Project Request form.

Primary Colors

Gold

C - 30
M - 31
Y - 69
K - 2


Web
#b5a36a


R - 182
G - 162
B - 105

Black

C - 0
M - 0
Y - 0
K - 100


Web
#000000


R - 0
G - 0
B - 0

White

C - 0
M - 0
Y - 0
K - 0


Web
#ffffff


R - 255
G - 255
B - 255


Secondary Colors

Blue

C - 100
M - 74
Y - 40
K - 32


Web
#003a5d


R - 0
G - 61
B - 91

Green

C - 89
M - 42
Y - 67
K - 32


Web
#0b5a4e


R - 12
G - 90
B - 78

Orange

C - 2
M - 76
Y - 100
K - 0


Web
#ec6223


R - 236
G - 98
B - 36

Purple

C - 80
M - 100
Y - 7
K - 2


Web
#5c0f8b


R - 91
G - 44
B - 134

Yellow

C - 0
M - 32
Y - 95
K - 0


Web
#fcb525


R - 253
G - 181
B - 37


Important Documents and Resources

Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301