The marketing graduate certificate is a chance for those who already have an undergraduate degree, to jump into the field of marketing and immerse themselves in the field, or for those who want to take a variety of marketing coursework, but may not have the time to complete an entire MBA.
Starting with an overview of marketing at the graduate level, coursework branches out to include digital marketing, market research, integrated marketing communications, product development and more. With an average area salary of $89,900 for recent job postings in the St. Louis area in marketing requiring or suggesting a graduate degree (EMSI, 2020), a graduate certificate in marketing is a great way to update skills and give your resume the edge it needs.
But more than that, a certificate program acknowledges the work that you have already accomplished, the time you’ve already spent and can provide a path to graduate education exclusively in your field of interest. Marketing, like most fields, is accelerating in practices. And while core values remain, tools and trends are evolving. Stay at the forefront, and proactively bring those tools and trends with you wherever you go.
See the full list of course requirements for the graduate certificate in marketing.