Earning a Minor in Advertising and Strategic Communications at Lindenwood University
Lindenwood University offers a Minor in Advertising and Strategic Communications, which requires 24 credit hours of coursework. The Advertising and Strategic Communications minor offers students a background in the advertising industry, importance of research in the consumer decision-making process, effects of advertising, and advertising campaigns. The minor is beneficial to students earning degrees in business, broadcasting, cinema arts, graphic design, online media, marketing, promotion, theatre, web design, and a variety of other industries that sell products and services.
Courses required for a minor in advertising and strategic communications include: research and consumer behavior, media planning and buying, creative advertising concepts, and video production.
See the full list of course requirements for a minor in advertising and strategic communications.