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"The only constant is change."

This statement is especially true because consumer tastes are constantly changing as well as the media those consumers use to interact with products and services. We are exposed to up to 5,000 ads per day on personal computers, on our telephones, at the gas pumps, in movie theaters, on wrapped cars, in bathroom stalls, on stickers placed on fruit, and during sporting events. Like advertising, public relations is everywhere, as practitioners strive to gain editorial coverage for individuals and companies.

Digital media has reshaped the ad game as consumers are leaving a digital trail of their consumption of products and services. Companies risk losing customers if they are unable to tailor campaigns that reflect and resonate with the target audience. Consumers desire a dialogue with brands, and social media (tweet, video, chat, post, hashtag, blog) is an ideal tool for advertisers to converse with current and potential customers. Companies need savvy and knowledgeable people to navigate ever-changing situations. This could be you.

Degrees Offered

Undergraduate Programs

Student Awards

Since 2014, Advertising and Strategic Communications (ASC) majors have earned awards at the local, district, and national level.  In 2016, Lindenwood University ASC majors were the only university in the United States to earn the American Advertising Federation's Mosaic Award for their Spotify Campaign: "Hear the World from Your Spot.  In addition, ASC majors are proud to have earned the following:

  • One National Silver ADDY Award, one District Gold ADDY Award, eight St. Louis Gold ADDY.
  • Three Most Promising Multi Cultural Student Awards.
  • The National Student Advertising Competition (NSAC) Special Judges Citation Award for Best Emotional Campaign: Tai Pei "Fortune Follows You", Best Campaign for Embracing the Brief: Wienerschnitzel "What's in Your Wiener, #JustBeingFrank", and Best Campaign for Bright Idea: Adobe, Your Trusted Partner.
  • 105 students have graduated with Alpha Delta Sigma Advertising Honors.
  • Five students have received Certification in Advertising Ethics.
  • Two students have received the opportunity to participate in the Ad Club St. Louis Internship Hop.
  • Two students have received Ad Club St. Louis College Scholarships.
  • Two students have received the opportunity to receive certification in Media Planning and Buying from True Media.
  • Competed for first time in Digital Marketing Competition 2020, client ChangED which appeared on Shark Tank, over 85 universities internationally with five finalists and two alternates, ASC ranked 1st alternate.

Advertising and Strategic Communications Faculty

Dr. Kristy Tucciarone

Dr. Kristy TucciaroneDr. Kristy Tucciarone, also known as Tucc, is a Professor of Advertising and Strategic Communications, as well as the Program Chair. She teaches the advertising curriculum and advises the student organization ADSPRC-A Student Chapter of the American Advertising Federation (AAF). In addition, Dr. Tucciarone is an active member of the American Advertising Federation and serves on the Board of Governors for AAF-Ad Club St. Louis. During her 20 years of teaching, Dr. Tucciarone has been recognized for her contributions to higher education and the surrounding community. She has been honored with the following: Emerson Excellence in Teaching Award, Faculty Excellence Awards, “Thirty Leaders in Their Thirties,” American Advertising Federation District 9 Faculty Educator of the Year, and American Advertising Federation Advisor of the Year. 

Since joining Lindenwood University in 2014, her students have been honored with numerous accolades including: National ADDY awards, District ADDY awards, St. Louis ADDY awards, the National Student Advertising Competition Judges Citation Award, Most Promising Multicultural Student award, Alpha Delta Sigma Honor Society, and advertising scholarships.

Dr. Tucciarone’s research has been published in College Student Journal, College and University, The Community College Enterprise, Journal of Advertising Education, Journal of Public Scholarship in Higher Education, and The Popular Culture Studies Journal. She has also presented scholarly works at the following conferences: American Educational Research Association (AERA), American Culture Association/Popular Culture Association (ACA/PCA), Association for the Study of Higher Education (ASHE), National Association of Student Personnel Administrators (NASPA), Missouri Academic Advising Association (MACADA), Midwest Popular Culture Association, St. Louis History Museum 1968 Exhibit, and Innovative Educators: Best Practices in Recruitment and Marketing (webinar). In addition, she served as a Reviewer for the Journal of Advertising.  Furthermore, she served as an expert contributor to the St. Louis Beacon, BBC, and WalletHub.

Before beginning her teaching career, Dr. Tucciarone worked for the world’s largest brewer, Anheuser-Busch, in a public relations capacity. In addition, she worked for an advertising and public relations agency, and the largest direct marketing company as recognized by Ad Week. Some prominent clients included: Blue Cross Blue Shield of Florida, Chevys Mexican Restaurants, Crazy Fish, Office Depot, Privacy Guard, Maggie O' Brien's Restaurant and Pub, Montgomery Ward, Harry's Restaurant and Bar, Schneithorst's Restaurant, and Station Casino St. Charles.

Jim Steward

Jim StewardJim Steward has over 35 years of advertising experience in media planning and buying, account service, and media sales. Jim spent his first five years in media planning and buying for Purina Dog Chow, Monsanto, Jack-In-The-Box, Butcher’s Blend, and more. This experience was followed-up by another 5 years of selling television advertising, and then 2 years as an Account Supervisor for KFC (Midwest Region).

Realizing media was what he enjoyed most, this is where Jim decided to focus his energy. For the past 23 years, he has been a Partner/Owner at DICOM Marketing which services accounts that include: The St. Louis Zoo, SLAM (St. Louis Art Museum), Dobbs Tire & Auto, Shelter Insurance, Gateway Arch, Dierbergs, KMOV television, Casino Queen, and many more local, regional, and international accounts. Jim’s goal is to teach “real-world” media planning, buying, and selling based on modeling, research, data, and strategy with a true understanding of online advertising.

Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301